Romancing the stone
First, a clarification on the title; this isn’t a “How to make a developer fancy me” article. That would be too easy: 1) be of the opposite sex, 2) that’s it. Which, strangely, is also the same article as “How to make a developer scared of me”.
I’m generalising here, of course — there are also gay developers.
The Jewel of the Nile
How does a company recruit the very best developers? All companies, no matter how big or small, know that they are only as good as the people in them. And so we’re all fighting it out for the best in the field, the shining jewels (I really had to shoe-horn that in).
You have to assume that the basic offering is pretty similar across the board — a good working environment, a good salary, a good team, good benefits, and interesting work. So what can you do that will differentiate your position from the other thousands available from other employers? And, just as importantly, what can you do to reach those who aren’t pro-actively looking for work — the 10x developers that are already (although maybe not 100% happily) employed?
It helps if you’re a big player — a Google, Apple or Microsoft who can easily shout about R&D time, exciting technologies and world-class mentors. But how about the smaller players?
And so I’m looking to you for suggestions.
What have you seen, maybe applied for, that rocked your boat? Was it the humorous job posting? Did a company stand out because of their web site, maybe an impressive client list?
Or did the job just sound that much better? If so, was it about working with specific technologies, certain methodologies, or something else?