Thanks for listening…
… and then responding accordingly.
Dear rest of WW:* : Want a definition of what it means to be a Web 2.0 company?
Eric Schmidt has an even briefer formulation of this rule: “Don’t fight the internet.” That’s actually a wonderful way to think about it. Think deeply about the way the internet works, and build systems and applications that use it more richly, freed from the constraints of PC-era thinking, and you’re well on your way. Ironically, Tim Berners-Lee’s original Web 1.0 is one of the most “Web 2.0″ systems out there — it completely harnesses the power of user contribution, collective intelligence, and network effects. It was Web 1.5, the dotcom bubble, in which people tried to make the web into something else, that fought the internet, and lost.
Want an example?**
Oh, and by the way — I was wrong.***
** : There are definitely others — e.g. O’Reilly (see: The Short Cuts series as one of several examples), Google (see: Google Code as one of several examples), Microsoft (see: the IronPython project as one of several examples), Novell (see: the Mono-Project as one of several examples). — but I think Sun most certainly just out Web 2.0′d them all. ;)
Of course, this list is in no way complete. Please feel free to add to it via the comments section below if you feel so inclined.
*** : For what I feel were the right reasons, but none-the-less, wrong.