[iApple:iSupport] iPod iNoculation : iT iS iNconceivable iT iS i iNstead oF tHey iN wHom iNstigated tHis iSolated iNcident
Attribution Lineage: Dare Obasanjo < PaoloM < Some Genius @ Apple Support < Some BlackHat Hacker @ Some Contract Manufacturer Somewhere Else In The World (if I had a link I would provide it.) < Some BlackHat Hacker(s) Who Wrote The RavMonE.exe virus (ditto)
In communication theory, the inoculation effect refers to a strategy of prejudicing one’s audience against an opposing argument they may hear in the future.
The application to persuasion is apparent. If we want to strengthen existing attitudes, beliefs, and behaviors, inoculation theory suggests that we should present a weak attack on those attitudes, beliefs, and behaviors. Again, the key word here is, “weak.” If the attack is too strong, it will cause the attitude, belief, or behavior to get weaker or even move to the opposite position. The attack has to be strong enough to challenge the defenses of the receiver without overwhelming them.
Here are the steps of effective inoculation:
Warn the receiver of the impending attack.
Make a weak attack.
Get the receiver to actively defend the attitude.
Small Number of Video iPods Shipped With Windows Virus
We recently discovered that a small number - less than 1% - of the Video iPods available for purchase after September 12, 2006, left our contract manufacturer carrying the Windows RavMonE.exe virus. This known virus affects only Windows computers, and up to date anti-virus software which is included with most Windows computers should detect and remove it. So far we have seen less than 25 reports concerning this problem. The iPod nano, iPod shuffle and Mac OS X are not affected, and all Video iPods now shipping are virus free. As you might imagine, we are upset at Windows for not being more hardy against such viruses, and even more upset with ourselves for not catching it.
So here’s my question,
Where’s the outrage from the Apple community? Or put another way, if this had been Microsoft in whom shipped a “small number of XBox units in which left our contract manufacturer carrying the Windows RavMonE.exe virus” wouldn’t that generate an outrage from the Windows community, GNU/Linux communities, and Apple community alike?
I see plenty of outrage (and in this case, justifiably so) when people contend against *ANYTHING* that is stated against Apple. And to be fair, as of late, there have certainly been a good share of once Apple loyalists who have turned against them for one reason or another. And yet still, where is the outrage from the Apple community?
I’m guessing if I searched the blogosphere I would definitely find a fair share of sanity out there in the Apple community, so I’m not suggesting it doesn’t exist. But I certainly don’t see any headlines on CNN, or any of the major media news outlets pointing out the issue (or maybe I just haven’t looked hard enough?), nor do I see anything even close to what I would expect to see if this had been a snafu at one of the contract facilities that manufactured a Microsoft product, in which Microsoft both received from the manufacturer to then ship to their customers and/or retailers.
Why is that? Another case to apply the Inoculation Theory to? I honestly don’t know the answer to that, nor do I want to inject anything into this past the first two questions to avoid being accused of inoculation myself.
I am, however, interested to hear what anybody else who might have a greater understanding of the inoculation theory and/or effect has to say, as this kind of stuff truly and honestly baffles my mind.