Mention RSS to most non-techie computer users, and expect to get a blank stare. But the RSS features built into IE 7 are good enough that it’ll finally bring the technology to the everyday PC user.

I’m not saying that IT 7’s RSS capabilities are the end-all and be-all of RSS tools. They’re far from that. For standalone tools, for example, FeedDemon beats it by a mile. And I’m also a big fan of Firefox’s Sage reader.

But IE 7’s RSS tools are simple, obvious, and make subscribing to feeds and reading them a breeze. They’re also front and center, so they can’t be missed.

In addition, Vista will include several RSS-reading gadgets in the Sidebar that will bring RSS feeds straight to the desktop.

Years ago, Wired made one of its more outrageous cheerleading blunders (and there have been many) when it declared that “Push” technology would kill the browser, and revolutionize the Web. That hasn’t happened, and Push technology died a slow death.

But now, with RSS, it’s back with a vengeance, and IE 7 is leading the way.