and I’m not talking about the “Size 11″ kind of boot, although in a way I guess it would be getting this from me as well…
But dare I say this aloud? Boot Camp is a gimmick. A smart gimmick but a gimmick nonetheless.
Boot Camp functions as a security blanket for PC users who would wet their beds without their favorite Windows application. With one download, Apple removed any lingering barriers holding back the potential universe of switchers.
These folks are still running Windows, but for how much longer? With all due respect to Messrs. Gates, Ballmer and Allchin, Windows makes very few hearts (outside the environs of Redmond, Wash.) go pitter-pat. Folks are not clamoring for Windows; they’re clamoring to run Windows applications. Do you think that once they get their hands on a Mac, people won’t be the least bit curious to experiment with the Macintosh operating system to see what all the fuss is about?
Apple hopes so. The company won’t put it so bluntly, but it has zero interest in getting people to use Windows on a Mac. (No accident that Apple’s not going to support Windows on the Mac.) They want the voyeurs to take a peek at Mac OS and be seduced by all its charms.
… instead, I’m refering to the simple fact that Boot Camp does nothing more than present to the x86 Windows user a boot choice between Windows, or Mac… but not both. Well, not at the same time anyway.
And thats the point. If, in fact, this was all about trying to lure folks over to the Mac, then the way to lure them is not by providing x86-based Mac hardware and the necessary drivers to create a dual boot PC in which only one OS can be run at a time… They can allude to some notion that Boot Camp is some sort of [EFI|BIOS]MacMagicSauce that:
.. use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.
“With Boot Camp the Mac can operate smoothly in both centuries?”
Uhhhh… well, while its true that the Mac hardware can operate both Operating Systems and do so INCREDIBLY well, its not Boot Camp that makes its smooth, it’s the x86-based Intel Core Duo processor.
We are all already WELL aware that a bunch of hackers already beat Apple to the “boot WinXP on Intel-based Mac hardware” punch, and did so on a hackers, not a Mac’kers, budget. So they can claim all the Macintosh VooDoo they want, its the hackers and, more than likely, Radio Shack that deserve the real credit, not the check book in which purchased the result. DISCLAIMER: This is pure speculatation, but whether I’m correct or not, is not of significant importance, as it has nothing to do with the point of this post… which is…
The way to get to the heart of a Pant-Peeing WinAppaholic is not to keep them away from the MacOS while they keep their legs crossed, rocking back and forth in temporary bladder-controlled relief, and instead to put it right in their face while they’ve got things corked… They still might end up peeing their pants, but its not because of a sudden WinAppAttack thats render things useless, and instead the fact that they can still run their WinApps, while staring into the heart of the OS X desktop and as such, just letting things go, as they simply just don’t care enough anymore now that they’ve “seen the light” — I’m not speaking in personal literal terms… I like My Mac, but I prefer my WinXP and Gnome-based GNU/Linux desktops even more. — I’m simply refering to the common, yet inaccurate assumption that once someone has played with a Mac, they’ll never return to a Windows-based PC again. Total and complete nonsense… at least it is in my case, and I know others who feel the same way as well.
With all of the above, there is still one part of the aboved linked title the author got right…
Boot Camp *IS* a gimmick…
But for the exact opposite reasons than those suggested.
Don’t settle down just yet folks.. This is just beginning to get interesting :)