Not wishing to subject myself to trying to watch Steve Job’s keynote over the net I’ve been catching up with MacWorld news from the blogosphere.
Aside from the minis one thing that struck me hard is the meme that formed out of the KeyNote: Apple computers are for people who produce.
I can’t tell if that came out of Job’s mouth or from commentators, but that simple statement is catching on like a brushfire.
The implication here is that while folks have bemoaned Apple’s market share, it is irrelevant to their business strategy. Niches are all about having a your own piece of a market, not the whole thing. So let’s divide up the market in this new meme: Producers, Delivery, and Comsumption.
Reality certainly isn’t as clean as i’m about to suggest, but isn’t [Production -> Delivery -> Comsumption] a neat parallel to [Mac -> Linux -> Windows]?
I wonder what Apple’s marketshare of people who produce consumable goods is?
I know life’s not totally like that, but do you have any further thoughts on my generalization?