I think you always hurt the ones you love. So let me send out a little love to Apple this time.
Apple’s WWDC (World Wide Developer’s Conference) has me pumped up. When Steve Jobs used the words “user centric” I though I was going to spill my coffee. I was watching the WWDC keynote over a quicktime stream in my housecoat this morning. Something I might not do when my iSight arrives!
“user centric”. Quite a mouth full isn’t it? A lot of companies say it & don’t mean it. Some say it and outright disgrace it. Everything I saw this morning made me reel in the fact that Apple really, truely gets it and delivers.
It was so obvious that everything that Apple was showing off was more of a display of having listened to users than crooning about their own achievements. I can’t even imagine what happens at Microsoft HQ when they watch and hear about events like this. Apple’s people experience the same pain or frustrations as their users when something doesn’t work quite right and they fix it or improve it or whatever. I had to wrestle with a windows box this morning to get a simple mp3 player to be recognized over USB. Shshh.
They even have the guts to say that Microsoft beat them being to being able to change (I won’t use the word switch) users easily. Then they just changed so they could. No bitching. No excuse making. They just did it. What a refreshing change from the companies I usually have to deal with.
Aside from user centricty those new improvements in Panther look supurb. The new finder, audio/video conferencing that actually just works (I only got to try the audio, but it was from Canada to Germany!), iSight… The new iSight is designed to sit on top of your laptop screen so people don’t have to look at the side of your face, but into your eyes…, faster search, & the automatic sync’d backups to idisk, built in fax sending… like this is a money maker? It’s in there because users needed it in an OS.., and encrypted file access via FileVault.
I won’t harp on the G5. I’m trying not to think about it. Wow.
Anyway, I’m quick to condemn & try to be equally quick to praise. Kudos.