Political Patterns on the WWW
Tim O'Reilly
Jan. 30, 2004 05:53 PM
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URL: http://www.orgnet.com/divided.html...
I've seen lots of "related books" tools based on Amazon, but this is the first time that I've seen anyone use it to draw some powerful conclusions. In this analysis, Valdis Krebs shows how the books people read reflects clusters of political preconception. There's a group of books read by the right, and a group read by the left, with surprisingly little crossover.
I'd talked about this phenomenon once before, after reading Cass Sunstein's Republic.Com, but it's amazing to see it demonstrated so clearly using Amazon's "related books" feature.
Interestingly enough, we're seeing this same behavior at our Digital Democracy Teach-In. Despite knowing that both Democrats and Republicans are using the new tools of digital democracy, it's tough to get them to come to the same event. Once you start out with one side, the other doesn't want any part of you. A sad commentary on our culture, since dialogue is a most important part of democracy.
Tim O'Reilly
is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.
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Showing messages 1 through 9 of 9.
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preaching to the converted...
2004-02-02 00:58:14
jwenting
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preaching to the converted...
2004-02-02 06:30:27
orgnet
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what's in the data
2004-02-01 12:47:48
orgnet
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Deviate from the mainstream path
2004-01-31 05:40:12
rev_matt
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Showing messages 1 through 9 of 9.
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The methodology was to start with best-seller lists--and there's the rub. Books which are best-sellers are generally crafted to appeal to a specific audience. It's no surprise, then, that publishers know their trade, or that sales patterns reflect that knowledge. What would a different methodology--one designed to study books lower on the list--tell us?
What do people who read Republic.Com read? What do people who read A Problem from Hell read? I wouldn't describe either of those books as a polemic, or as a best-seller.
Most importantly, what are the books that do cross over? What sort of books are they? How do they help form peoples' ideas? Who's the better propagandist, Ann Coulter or Tom Clancy?
So much study of this sort focuses on the "big picture" and leaves one disheartened. This one is a picture of the status quo--a "You Are Here" mark on a blank roadmap.
Of course people who read partisan books tend to be partisan, and of course such people are unlikely to change their minds because of a partisan argument from their opponents. If I spent my time thinking about that, I'd be a very unhappy and ineffective person. I'd rather think about shifting that center Valdis points to (okay, it's a cut set, but I think of it as a center).
Valdis sneaks up on this thought, but from a very pragmatic, tactical angle: "So, if you are working a 2004 political campaign what do you do with this information? Obviously you will not be successful in removing a reader from deep in one cluster and transplanting them into the other cluster. All you can do is focus on the edge nodes and the bridges."
That's great campaign advice, but not much of a long-term strategy, for politics or for democracy.