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Statistics that "acquire the power of language"

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Tim O'Reilly
Aug. 02, 2003 03:09 PM
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I'm not much of a baseball fan, but Michael Lewis' Moneyball has been a revelation. Not only has it given me understanding of why people like baseball so much, it's given me a real impetus to rethink how I approach my business. I've always been interested in stats and what they tell us about what we do, but I was really inspired reading some of the bits from pioneering baseball statistician Bill James about how stats are a language for talking about what matters. I loved his line: "...baseball statistics, unlike the statistics in any other area, have acquired the powers of language." (I'm not sure he's right that baseball stats are unique in that regard, but he gets across an essential idea -- that stats are powerful only to the extent that they are no longer just numbers, but are a way of thinking about and communicating what's important.)

Here's a fabulous quote from James that gets this idea across: "To most people it no doubt seemed that I was writing about statistics, but I wasn't, not ever; in the years that I've been doing this book [his annual Baseball Abstract], I've written no more than a couple of articles about baseball statistics. The secret of the success of this book is that I was dead in the center of the discussion. I was writing about exactly the same issues that everybody else was talking about, only in a different way."

This thought cuts right to the heart of all the discussions I've had with my staff over the years about "critical business indicators." These shouldn't be arbitrary numbers that someone told us we ought to track, but ways of talking about what matters, "only in a different way."

In short, I'm completely inspired by this book. For those of you who don't know it, it's the story of how Billy Beane's Oakland A's became one of the most successful teams in baseball, with the second lowest payroll, using a new way of thinking, acting on statistics that others were ignoring. As Lewis says at the beginning of chapter 5, "When you think of intellectuals influencing the course of human affairs, you think of physics, or political theory, or economics. You think of John Maynard Keynes's condescending line about men of action--how they believe themselves guided by their own ideas even when they are unwittingly in the thrall of some dead economist. You don't think of baseball, because you don't think of baseball as having an intellectual underpinning. But it does; it had just never been seriously observed and closely questioned, in a writing style sufficiently compelling to catch the attention of the people who actually played baseball. Once it had been, it was only a matter of time--a long time--before some man of action seized on newly revealed truths to gain a competitive advantage."

I don't at all like a lot about the way Beane manages the A's, as described in this book -- the way he treats players as tradable commodities may make good baseball management, but it's a lousy way to build lasting loyalties. And his rages seem completely out of place in a business setting. But I love the way he studies and works on his business, rather than just accepting the received wisdom about what the knobs and levers ought to be.

(There are a few bits in the book about good people management, though. Having decided that the thing that really matters is on-base percentage, which is most driven by an ability to keep from swinging at things you can't hit (leading to a lot of walks, which most baseball teams apparently don't especially value), Beane put players in all kinds of odd positions defensively. For example, he put one guy who'd been a catcher for many years at first base, where the A's had an opening but where he was horrible. They wanted him because his on-base percentage was one of the best ever, and thought that outweighed the weaker fielding. But there's a great story about the way the infield coach worked with him: "His coach was creating an alternative scale on which Hatty could judge his performance. He might be an absolute D but on Wash's scale he felt like a B, and rising. 'He knew that what looked like a routine play wasn't a routine play for me,' said Hatty. Wash was helping him to fool himself, to make him feel better than he was, until he actually became better than he was." Now that's an ideal for managers to strive towards!)

Incidentally, Bill James, the subject of chapter four, strikes me as an absolutely brilliant writer. Who would expect the following in a book on baseball statistics? The unexpected leap in the last line is as good as anything I've ever read: "Every form of strength is also a form of weakness. Pretty girls tend to become insufferable because, being pretty, their faults are too much tolerated. Possessions entrap men, and wealth paralyzes them. I learned to write because I am one of those people who somehow cannot manage the common communications of smiles and gestures, but must use words to get across things that other people would never need to say." I like Michael Lewis' writing, but Bill James strikes me as a true original. The idiosyncratic writing of his self-published baseball abstracts from the mid-eighties has the freshness and personality that people like to claim for blogging. While it's the fruition and development of his ideas by Billy Beane and his team at the A's that is the subject of this book, it was the quotes from James that most conveyed to me the very heart of the idea.

P.S. Dale Dougherty, who loaned me the book in the first place, pointed me to a Slate interview with Bill James discussing the book. My favorite line: "There will always be people who are ahead of the curve, and people who are behind the curve. But knowledge moves the curve." Another nugget of wisdom from someone who clearly can teach us about a lot more than baseball!

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O'Reilly Media also publishes online through the O'Reilly Network and hosts conferences on technology topics, including the O'Reilly Open Source Convention, the O'Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. For everything Tim, see tim.oreilly.com.

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