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iWave vs. iLife = iEnvy?

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Tim O'Reilly
Feb. 07, 2003 10:43 AM
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URL: http://www.wininformant.com/Articles/Index.cfm?ArticleID=37919...

Microsoft has apparently come up with a new initiative called iWave. Shades of iLife! It sounds like this is just an internal code name, but clearly, Apple's iApps have made an impact.

I actually find what's happening with Office 11 (especially the XML side) pretty exciting. But what's especially intriguing to me is that iWave and iLife seem to be on opposite sides of a continental divide in their focus. The old "productivity applications" were for the office. Microsoft's iWave, for all its intriguing possibilities, is still focused on the enterprise, while Apple's iApps are aimed squarely at a new breed of digital consumer. I like to say that with the iApps, Apple has identified a new kind of productivity application. Computer users are no longer office-bound. The computer at home is no longer simply an opportunity to extend office hours, but serves as the hub for an entirely new set of tasks.

If Microsoft really wants to catch the next iWave, they need to realize that while the office may still be where the money is, the passion and the excitement and the future is in reinventing the way people manage their personal information assets -- their music, their photos, their videos. And that's what iLife (Apple's umbrella name for the iApps) is all about.

The most interesting point, if history is any guide, is that these consumer facing apps will end up having business impact as well, as they shape user expectations of computers and applications. Interesting times ahead.

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. In addition to Foo Camps ("Friends of O'Reilly" Camps, which gave rise to the "un-conference" movement), O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, the Gov 2.0 Summit, and the Gov 2.0 Expo. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. In addition to O'Reilly Media, Tim is a founder of Safari Books Online, a pioneering subscription service for accessing books online, and O'Reilly AlphaTech Ventures, an early-stage venture firm.

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