iWave vs. iLife = iEnvy?
Tim O'Reilly
Feb. 07, 2003 10:43 AM
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URL: http://www.wininformant.com/Articles/Index.cfm?ArticleID=37919...
Microsoft has apparently come up with a new initiative called iWave. Shades of iLife! It sounds like this is just an internal code name, but clearly, Apple's iApps have made an impact.
I actually find what's happening with Office 11 (especially the XML side) pretty exciting. But what's especially intriguing to me is that iWave and iLife seem to be on opposite sides of a continental divide in their focus. The old "productivity applications" were for the office. Microsoft's iWave, for all its intriguing possibilities, is still focused on the enterprise, while Apple's iApps are aimed squarely at a new breed of digital consumer. I like to say that with the iApps, Apple has identified a new kind of productivity application. Computer users are no longer office-bound. The computer at home is no longer simply an opportunity to extend office hours, but serves as the hub for an entirely new set of tasks.
If Microsoft really wants to catch the next iWave, they need to realize that while the office may still be where the money is, the passion and the excitement and the future is in reinventing the way people manage their personal information assets -- their music, their photos, their videos. And that's what iLife (Apple's umbrella name for the iApps) is all about.
The most interesting point, if history is any guide, is that these consumer facing apps will end up having business impact as well, as they shape user expectations of computers and applications. Interesting times ahead.
Tim O'Reilly
is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. In addition to Foo Camps ("Friends of O'Reilly" Camps, which gave rise to the "un-conference" movement), O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, the Gov 2.0 Summit, and the Gov 2.0 Expo. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. In addition to O'Reilly Media, Tim is a founder of Safari Books Online, a pioneering subscription service for accessing books online, and O'Reilly AlphaTech Ventures, an early-stage venture firm.
Showing messages 1 through 7 of 7.
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MS losing touch with consumers
2003-02-11 12:07:44
anonymous2
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They made computers fun again
2003-02-10 06:52:19
anonymous2
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MS should pay Apple royalties
2003-02-08 07:43:45
anonymous2
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What is it with MS???
2003-02-08 00:04:26
phreakout
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i hope iwave is just a codename
2003-02-07 21:15:06
anonymous2
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History is a guide -- in that nothing's changed
2003-02-07 12:05:13
acroyear
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Showing messages 1 through 7 of 7.
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MS has delivered some in this regard, but it really is a case of too little, too late. It requires more drastic action, not just words of change and pleads to patch systems - something like free update CDs. (And an end to the patch madness.) I also want interoperability, which unfortunately doesn't fit with Microsoft's business model. Their answer to our dissatisfaction with our investments in their technology? Invest more. We've done it right this time, honest. =)
It seems MS just keps trying to get everyone to adapt to their business model, instead of vice versa. So rather than really try to figure out what Apple is doing right, they're just trying to simultaneously mimic and discredit their marketing tactics. (Same with Linux.) But I think they're fumbling this one - they haven't been able to steal Apple's thunder. They just haven't figured out it's not just thunder - it's products people have real uses for, and products that deliver solid functionality. It's innovation. =)
Overall computer competency is increasing, and more and more people are now able to see the problems with our current systems. Office 11 looks nice, and I'll definitely give it a look - when it's out on the Mac. I stood by MS up until a couple years ago, but I've been burnt too many times to want to go back.