The Facts

Location: Sebastopol, CA
Status: Full-time
Education: College
Travel: yes
Telecommuting: no

Contact Information

Jobs@O'Reilly
O'Reilly Media, Inc.
1005 Gravenstein Highway North
Sebastopol, CA 95472

Fax: 707-829-9610
Email:

No phone calls please.

Marketing Director, Conferences

The Marketing Director is directly responsible for strategic direction of the O'Reilly conference marketing programs. The Marketing Director will spearhead marketing initiatives that are consistent with the overall conference strategy and goals, and manage ongoing results assessment and follow-up. A strong communicator with excellent presentation and proven writing skills, the Marketing Director is responsible for driving outreach to key new technical markets and will act as marketing lead in ongoing interaction with technical communities, using a variety of social networking and marketing tools. The Marketing Director is proactive with an entrepreneurial spirit, yet able to work as part of a close knit team and will have responsibility for managing the Conference Marketing staff. Travel to all assigned conferences is a necessary component of this position. This position is located at our Sebastopol, CA headquarters office and reports to the VP, Conferences.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under the headings below. They may be subject to change at any time due to fluctuating business realities, reasonable accommodations, or other reasons.

Responsibilities

• Analyze and track results of marketing efforts to achieve and/or exceed the revenue goals for each individual conference
• Strategize with program chairs/committee members, Sales, Book Publishing, Marketing, Design, and Safari Books Online as appropriate on integrated marketing ideas and tasks
• Identify opportunities, allocate resources, develop marketing messages and execute marketing programs that deliver results
• Drive and execute outreach with key influencers and groups to gain their involvement in events, both for pre-event promotion and onsite involvement and activities
• Act as marketing leader in ongoing interaction with key technical communities using a variety of social networking and marketing tools
• Work with and manage marketing personnel in the promotion of products and services
• Manage and motivate conference marketing personnel to develop a strong and effective team

Knowledge, Skills, and Abilities:

• Expert knowledge of marketing best practices for effective outreach, including current social networking tools
• Strong, working knowledge of technical audiences
• Knowledge of O'Reilly conferences, products, and services
• Knowledge of trends and issues in technology industries, particularly as they relate to programming languages, operating systems, Internet software, and social media
• Excellent organizational skills with the ability to manage multiple priorities and projects under extreme time constraints
• Excellent written, verbal, and presentation skills; strong command of grammar, spelling, and style
• Advanced skills in word processing, spreadsheet, and email applications
• Proven ability to pursue opportunities and audiences in new event space
• Ability to learn new tools and programs, such as SiteCatalyst, iPost, ExpectNation, GoogleDocs
• Ability to maintain creativity, flexibility, and motivation in a team environment

Minimum Requirements

• Four-year college degree in Business, Marketing, or Management, or related area of study, or a combination of relevant education and experience
• 5+ years experience in senior level marketing role
• 3+ years experience in events, conferences, and/or tradeshows

Physical Requirements (with or without accommodation):

• Ability to work long event days and stand/walk through large convention centers
• Ability to lift and carry up to 20 pounds a distance of 20 yards
• Ability to sit at a desk and work on a computer, for up to 3 hours at a time
• Ability to talk on the telephone frequently throughout the day
• Ability to speak, read, and write in English
• Ability to travel up to 25% of the time including weekends and holidays, domestically and internationally

Work Environment:

• Business office; flexible schedules in many departments; community kitchen
• Cubicles or small offices depending on job requirements and location
• Casual business attire

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