The Facts

Location: Sebastopol, CA
Status: Full-time
Education: College
Travel: yes
Telecommuting: no

Contact Information

Jobs@O'Reilly
O'Reilly Media, Inc.
1005 Gravenstein Highway North
Sebastopol, CA 95472

Fax: 707-829-9610
Email:

No phone calls please.

Marketing Manager

The Marketing Manager is responsible for planning and implementing marketing efforts for the Conferences division. The Marketing Manager has a strategic marketing vision, is extremely organized with excellent project management skills, and the ability to manage multiple projects simultaneously. A strong communicator with proven writing skills in addition to marketing and technical savvy, the Marketing Manager will also reach out on a grassroots level, gaining the involvement of key community members and organizations in conference marketing efforts through social media as well as traditional marketing channels. The Marketing Manager is proactive and self-directed, yet able to work as part of a close-knit team. Travel to all assigned conferences is a necessary component of this position. This position is located at our Sebastopol, CA headquarters office and reports to the Communications Manager.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under the headings below. They may be subject to change at any time due to fluctuating business realities, reasonable accommodations, or other reasons.

Responsibilities

ESSENTIAL FUNCTIONS:

• Create and implement a marketing plan for each event that encompasses outreach via online, print, email, and individuals.
• Provide written concept and content for each conference web site, using the online site as a primary vehicle to drive registrations. Collaborate with others on writing and tasks, as needed.
• Develop marketing materials and disseminate as needed for each conference. Ensure that content is accurate and drives users to register.
• Research and develop relationships with key influencers and groups to gain their involvement in events, both for pre-event promotion and onsite involvement and activities.
• Manage ongoing email blasts to promote events, including list selection and oversight of freelance writers.
• Explore new marketing opportunities, channels, and vehicles.
• Analyze and track results of marketing efforts (i.e. website statistics, customer/registration information, survey data, etc.) to improve effectiveness.
• Strategize with program chairs/committee members, Sales, Book Publishing, Marketing, Design, and Safari Books Online as appropriate on integrated marketing ideas and tasks.
• Execute all onsite marketing duties at every event, including attendee experience, surveys, and slides.
• Coordinate with the Sales team to ensure that sponsors are properly acknowledged and marketing portion of sponsor agreement fulfilled.

KNOWLEDGE, SKILLS AND ABILITIES:

• Knowledge of web and print production process and materials
• Knowledge of O'Reilly conferences, products, and services
• Knowledge of marketing best practices, for print and online
• Familiarity with trends and issues in technology industries, particularly as it relates to programming languages, operating systems, Internet software, and social media
• Familiarity with social networking and other Web 2.0 marketing tools
• Excellent organizational and project management skills
• Excellent written and verbal communication skills; strong command of grammar, spelling, and style
• Strong writing skills with a demonstrated ability to write clear and compelling copy on technical subjects
• Proficiency with word processing, spreadsheet, and email applications
• Ability to work within tight deadlines
• Ability to prioritize, multi-task, and shift priorities as necessary
• Aptitude for learning new tools and programs, such as SiteCatalyst, iPost, ExpectNation, GoogleDocs

Minimum Requirements

MINIMUM QUALIFICATIONS:

• Four year degree in Business, Marketing, or Management, or related area of study, or a combination of relevant education and experience
• 3+ years experience in mid-level marketing role
• 2+ years experience in events, conferences, and/or tradeshows
• Must be able to travel up to 25% of the time, including weekends and holidays

PHYSICAL REQUIREMENTS: (with or without accommodation):

• Ability to work long event days and stand/walk through large convention centers
• Ability to lift and carry up to 20 pounds a distance of 20 yards
• Ability to sit at a desk and work on a computer, for up to 3 hours at a time
• Ability to talk on a telephone frequently throughout the day
• Ability to speak, read, and write in English

WORK ENVIRONMENT:

• Business office; flexible schedules in many departments; community kitchen
• Cubicles or small offices depending on job requirements and location
• Casual business attire

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