The Facts

Location: NYC or Sebastopol, CA
Status: Full-time
Education: College
Travel: possible
Telecommuting: no

Contact Information

Jobs@O'Reilly
O'Reilly Media, Inc.
1005 Gravenstein Highway North
Sebastopol, CA 95472

Fax: 707-829-9610
Email:

No phone calls please.

Audience Development Manager

The Audience Development Manager will have a detailed understanding of print and online audience behaviors with the goal to increase audience size, engagement and transactions to help us maintain and invigorate MAKE magazine.

This position requires someone who is comfortable developing and executing new business promotions including e-newsletters, acquisition emails, partnerships and database marketing. This position reports to the Publisher and will be located in New York City or our headquarters in Sebastopol, CA.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under the headings below. They may be subject to change at any time due to fluctuating business realities, reasonable accommodations, or other reasons.

Responsibilities

ESSENTIAL FUNCTIONS:

• Set up endemic partnerships for print magazine and websites
• Develop and execute new business promotions including e-newsletters, acquisition emails, partnerships and database marketing
• Manage cross-sell opportunities online
• Develop and execute annuity marketing programs online and by direct mail
• Track new/renew customer metrics and improve both through testing
• Initiate outreach strategies to grow audience via tech platforms including mobile
• Produce performance reports
• Manage relationships with third party vendors and service providers
• Reach magazine new business goals and online audience growth goals

KNOWLEDGE, SKILLS AND ABILITIES:

• Advanced knowledge of Internet technologies relevant to online advertising, podcasting, RSS feeds, and more
• Working knowledge of subscription-based print publications, digital content, online, and e-commerce businesses
• Excellent analytical, creative, and organizational skills to develop new business promotions with regard to circulation modeling, attrition analysis, and renewals
• Excellent written, verbal, and presentation communication skills; strong command of grammar, spelling and style
• Intermediate skills in word processing, spreadsheet, email applications, and Internet searching
• Ability to work independently with little supervision, and as a part of a team
• Ability to prioritize, multi-task, and shift priorities frequently, with little notice, and as necessary
• Ability to think strategically and act quickly on new circulation development opportunities
• Ability to work within tight deadlines to produce quick turnarounds

Minimum Requirements

MINIMUM QUALIFICATIONS:

• Four-year college degree in Business, Marketing, or Management, or related area of study, or a combination of relevant education and experience
• 3+ years experience in mid-level sales role
• Proven track record of building print and online audiences

PHYSICAL REQUIREMENTS with or without accommodation:

• Ability to sit and use a computer keyboard for up to 3 hours at a time
• Ability to talk on the telephone frequently and for extended periods of time
• Ability to lift and carry 20 pounds a distance of 20 yards at a time
• Travel infrequently, up to 5% per year
• Ability to speak, read, and write in English

WORK ENVIRONMENT:

• Cubicles or small offices depending on job requirements and location; some jobs may be performed from home offices with management approval
• Casual business attire

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