Description:

Success breeds success. This webcast showcases a case study in which innovative technology leader Philips Consumer Lifestyle capitalized on the heightened importance of mobile to its business, and the vital role of performance in driving success. You will hear how the performance team at Philips improved the experience of their mobile website customers through:

• Identifying high-impact metrics with Marketing and Finance stakeholders
• Analyzing performance and business data together
• Understanding the dynamics of the mobile environment
• Benchmarking and applying best practice optimizations
• Using a business case mind-set to validate the benefits of performance optimization

And you'll see how to lay the foundation for broader organizational buy-in using business context to demonstrate the impact of your performance initiatives.

About Hakim el Fartasi, Philips Electronic, Service Delivery Manager

Hakim el Fartasi is a Business service management consultant at Philips Electronics Nederland B.V. in Eindhoven, the Netherlands. He started in 2008 as Service delivery manager Online B2C. During this time he defined the Online monitoring service, made it a business priority and helped setup several online improvement projects. He also introduced Keynote mobile web performance monitoring into the organization. Setting up internal reporting services and related support processes.

Hakim currently resides in the Netherlands and can be contacted athakim.el.fartasi@philips.com

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