Why Publishers Should Care about SEO
Date: This event took place live on October 22 2008
Presented by: Jamie Low
Duration: Approximately 60 minutes.
Search Engine Optimization (SEO) expert Jamie Low uses a conversational format and live search queries to examine SEO elements and techniques, including: how publishers can get ranked for specific queries related to their content; why some pages earn top spots in search listings and others fail to advance; and how to evaluate SEO strategies that will support real-world business objectives.
This is the first in a series of live webcasts from O'Reilly's TOC: Tools of Change for Publishing.
About Jamie Low
Jamie Low has helped hundreds of organizations "get search" since 1995. As the founder of consulting firm SearchEngineMarketing.com he regularly guides virtual teams of marketing and technology professionals through the turbulent waters of creating and maintaining their own in-house search marketing initiatives. Book publishers such as Random House, Fodor's Travel, Pearson and O'Reilly Media have enlisted Jamie's help to evaluate their SEO needs, instruct their staff on how best to integrate SEO best practices into their everyday work, and for troubleshooting large-scale web development issues related to how search engines discover, index and rank their content.
Driven by the Internet, technology is fundamentally transforming publishing. Creation, development, production, distribution, and consumption have all been touched by the changes and challenges that have accompanied the greatest shifts in publishing since the printing press. Which technologies are important? Which provide exciting business opportunities? And what are the strategic questions you need to consider in adopting new models?
O'Reilly's Tools of Change for Publishing division seeks to connect the people, companies, and organizations asking and answering the questions that will define the future of publishing. (TOC is a nod to the term publishing vets will recognize as referring to the Table of Contents of a book -- a deliberate choice signaling our intent to set the agenda for the future of publishing.)
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