Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week, The Economist, Fortune, and The Wall Street Journal. You can contact Peter Morville by email (morville@semanticstudios.com). You can also find him offline at 42.2 N 83.4 W or online at semanticstudios.com and findability.org.