Louis Rosenfeld is an independent information architecture consultant and founder of Rosenfeld Media (http://rosenfeldmedia.com), a user experience publishing house. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou has helped such organizations as Accenture, AT&T, Caterpillar, Ford, and Microsoft make their information easier to find. He has been a regular contributor to Web Review, Internet World, and CIO magazines, and played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). Lou is co-founder of the Information Architecture Institute (http://iainstitute.org) and blogs regularly at www.louisrosenfeld.com.