Chief Executive and Co-Founder of QuantumBlack, a Data Science agency that blends strategy, analytics and creative to derive insight from data to make faster, smarter decisions. Example projects include helping a global aerospace firm improve yield in strategic R&D investment, a leading media organisation to developing cutting-edge predictive audience network analytics, a leading software firm create a new visual language for biological research and several Formula One racing teams building race strategy engines.

Prior to QuantumBlack Simon led several data- driven start-ups including SmithBayes, a spin-out from Vodafone McLaren Mercedes Formula One racing team. Simon started his career in real-time trading systems at Reuters and then product management at ABN AMRO Bank.

Simon lives in London with his wife, young daughter and a rather eclectic iPod. He has a keen interest in architecture, cartography and (as an Arsenal fan) a love of beautiful yet frustrating sport.