Vanessa Fox is the author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business, 2nd Edition (Wiley, May 2012), which has been called the "search marketing bible" by technology leaders.
She is the founder and CEO of Nine By Blue, which provides education and training, custom reporting, and strategic consulting for organizations to assist them in maximizing audience engagement and customer acquisition through organic search.
A sought after speaker, Vanessa has traveled the globe discussing the evolution of how we search for and consume information. She writes regularly about the search engine industry, searcher behavior, and technical site architecture for a variety of publications including Search Engine Land, O'Reilly Radar, and MSN Business on Main.
Vanessa previously created Google's Webmaster Central, which provides both tools and community support to help website owners improve their sites with an eye towards gaining more customers from organic search. She was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. Seattle Business Monthly has called her a "cyberspace visionary."
Fox has also been an entrepreneur-in-residence with Ignition Partners and served as an advisor for several startups.
In additional to her writing, speaking, and consulting, Fox also hosts the live weekly podcast Office Hours and posts regularly to Facebook (like her) and Twitter (follow her) on a variety of technology and search related subjects.
Given her busy speaking schedule, she is highly skilled at navigating airport security. A California native, Vanessa resides in Seattle.
Recent Posts | All O'Reilly Posts
- Search Notes: Why Google's Social Analytics tools matter, July 05 2011
- Google Correlate: Your data, Google's computing power, June 06 2011
- Search Notes: Connecting Google's dots, June 01 2011
- Search Notes: Trying to understand Facebook's whisper campaign, May 13 2011
- Search Notes: The high cost of search market share, May 06 2011
- Search Notes: Search and privacy and writing robots, April 23 2011
- Search Notes: More scrutiny for Google, more share for Bing, April 15 2011
- Search Notes: The future of advertising could get really personal, March 30 2011
- Search Notes: Google and government scrutiny, March 24 2011
- Search Notes: The future is mobile. And self-driving cars, March 10 2011
- Search Notes: Google targets "content farms", March 03 2011
- Search Notes: Paid links don't pay off, February 22 2011
- "Knowledge is a mashup", August 10 2010
- Government Transparency: Using Search Data To Connect With Your Audience, April 13 2010
- Building Searcher Personas For Greater Customer Engagement and Acquisition, October 23 2009
- Practical Tips for Government Web Sites (And Everyone Else!) To Improve Their Findability in Search, April 15 2009
- Transforming the Relationship Between Citizens and Government: Making Content Findable Online, March 24 2009
- Making Site Architecture Search-Friendly: Lessons From whitehouse.gov, January 22 2009
Recent Posts | All O'Reilly Posts
Webcast: Moving Beyond the SEO Silo
April 24, 2012
More and more these days, user interaction with web sites begins with the search box on Google. In this webcast presentation you will learn: How building searcher personas can increase web site usability, customer engagement, and overall visitors...
Webcast: Top Technical Roadblocks Keeping Your Website from Being Seen by Searchers
May 02, 2012
You've architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? Building search-friendly code and infrastructure can open the door to millions of searchers looking for your products and services...