Lynette Mattke has been working in the apps space since early 2009 when she founded PicPocket Books and published some of the first interactive picture book apps to iTunes. As that space has evolved and proven to be one of the fast-growing social networking platforms, Lynette has played a key role in the kids' app sphere through MomsWithApps, a collaborative group of over 300 developers of family-friendly content for mobile devices. MomsWithApps is a forum for developers sharing best practices and also a catalog of family friendly apps and a public blog. The group is very active on Twitter and Facebook as well, with a strong focus on multi-way communication with developers, teachers, and parents and kids who use apps. Lynette is a recipient of the 2010 Huggies MomInspired award, and she was named one of the 50 Top Mompreneurs of 2011 by Babble.com . She has been featured in The Washington Post, Fox 5 News, The Huffington Post, and others.
Webcast: The Challenging Business of Kids' Apps
December 08, 2011
The kids' app market is rapidly expanding and getting better, with more choices every day. Great for kids and parents - challenging for developers. How does a developer - be they a small mom and pop, a large publisher, or anyone in between - navigate...