Ash Maurya

http://twitter.com/ashmaurya

Austin, Texas

Helping Entrepreneurs Succeed.

Areas of Expertise:

  • Lean Startup
  • Customer Development
  • Bootstrapping
  • speaking
  • training
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com, and which turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.

Running Lean Running Lean
by Ash Maurya
Second Edition February 2012
Print: $24.99
Ebook: $19.99

Running Lean Running Lean
by Ash Maurya
January 2012 (est.)
Online: $12.99
Print : $24.99 $16.99
Bundle: $27.99

Webcast: The Art of Lean Testing
August 14, 2013
While running experiments is a key activity in a Lean Startup, running effective experiments that lead to breakthrough insights is still considered more art than science. At the earliest stages of the product lifecycle, when we have relatively few...

Webcast: 10 Steps to Product/Market Fit
January 18, 2013
This is webcast 1 of 2: In this webcast presented by Ash Maurya, author of Running Lean, 2nd Edition, he discusses the 10 steps you need to know to get your product/market fit. By following the Running Lean techniques, you will learn to eliminate...

Webcast: How Lean Startups Define, Measure, and Communicate Progress
February 08, 2013
This is webcast #2: In this webcast presented by Ash Maurya, author of Running Lean, he discusses 'Innovation Accounting' which effectively helps startups to define, measure, and communicate progress. By following the Running Lean techniques, you...

Webcast: Running Lean - How to vet new product ideas and save yourself time, money, and effort
February 14, 2012
Committing yourself fully to a product idea or vision can easily consume months and more realistically years of your life. Of all your resources, there is none more valuable than time. In this webcast you will learn: Better, faster ways for vetting...

Webcast: The Lean Series - How to set, test, and validate pricing to get your customers to want to pay
March 02, 2012
A lot of startups choose to defer the pricing question because they don't think their product is ready. The common mindset when launching a new product is one of lowering sign-up friction through discounting or making the product free. This not only...

Webcast: The Lean Series: Fireside chat with Eric Ries and Ash Maurya
April 26, 2012
Eric Ries, @ericries, author of New York Times bestseller The Lean Startup and Ash Maurya, @ashmaurya, author of Running Lean answer your questions. Find out how you can use continuous innovation to create radically successful businesses and successful...

Ash Maurya

"As the idea of the Lean Startup spreads, Ash Maurya has written a hugely useful book full of examples of implementing the Lean Startup Methodology. If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read. "
--Brad Feld, Foundry Group, Managing Director