Robert Faludi is a professor in the MFA program at the School of Visual Arts in Manhattan and in the Interactive Telecommunications program at NYU. He specializes in behavioral interactions through physical computing and networked objects. Rob is the author of Building Wireless Sensor Networks, with ZigBee, XBee, Arduino and Processing published by O’Reilly Media, 2011. He frequently consults on interactive projects including recent work in entertainment, architecture and toys. Faludi is currently developing device networking and customer engagement systems for Tendril, a smart energy monitoring start-up. His work has appeared in The New York Times, Wired Magazine, Good Morning America, and BBC World among others. He is a co-creator of LilyPad XBee wearable radios, and Botanicalls, a system that allows thirsty plants to place phone calls for human help.