Edie Freedman

http://twitter.com/ediefr

Edie Freedman has been working with O’Reilly in various capacities since 1986. As a freelancer, she conceived and created the Animal books, and then joined O’Reilly and served as Creative Director for the company for many years. In her time at O’Reilly, Edie has worked on everything from the company identity and product packaging to editing, designing, and producing a book on creative thinking. Today, as O’Reilly’s Director of Brand Management, she focuses on maintaining, creating, and building O'Reilly brands.

Designing for the Web Designing for the Web
by Jennifer Robbins
January 1996
OUT OF PRINT

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Monarch Butterflies and Monsanto: Collateral Damage

May 20 2013

Monarch butterflies are dying off in record numbers. A recent census taken at the monarchs’ wintering grounds found their population had declined 59 percent over the previous year and was at the lowest level ever measured. In an interview with … The post Monarch Butterflies and Monsanto: Collateral Damage appeared… read more

Farmers, Elephants, and Bees: A Winning Combination

May 06 2013

As if African elephants didn’t have enough to worry about, habitat loss is yet another key issue affecting their survival. Although elephant populations have increased since the 1970s, the human population has grown even more quickly, cutting the elephants’ habitat … The post Farmers, Elephants, and Bees: A Winning Combination… read more

The Persistence of Plastic

April 22 2013

For Earth Day, a look at the gift that keeps on giving. “Plastics.” That famous line from The Graduate has stuck with us for many years—and so, for better or worse, have plastics themselves. Today, plastics are in just about … The post The Persistence of Plastic appeared first on… read more

What do you call a rhino with a pink horn? Alive.

April 08 2013

Pink is the new black, at least for some lucky rhinos in Africa. Endangered rhinos in South Africa are being hunted for their horns, which are smuggled to Asia and ground into powder for cooking and medicinal use. In an … The post What do you call a rhino with… read more

A Short History of the O’Reilly Animals

April 02 2013

How Lions, Tigers, and Tarsiers Went Geek In the mid-1980s, O’Reilly (aka O’Reilly & Associates) was selling short books on Unix topics via mail order. These books, known as “Nutshell Handbooks,” were held together by staples, and had plain brown … The post A Short History of the O’Reilly Animals… read more

The Other Ivory

March 23 2013

How a South American tree could help save African elephants “…the demand for polished ivory has pushed the world’s largest living land animal to the brink of extinction. Across the Atlantic Ocean, in a land that was once connected to … The post The Other Ivory appeared first on Animals. read more

Get your hands dirty

March 11 2013

Ever since we started the O’Reilly Animals project last summer, people have been asking how they can really help. Although there are a number of ways to bring your tech skills to bear on behalf of non-profit conservation organizations—by designing … The post Get your hands dirty appeared first on… read more

Tracking the Black Market in Endangered Species

March 06 2013

Havocscope is an independent data and information provider of black market activities around the world. The Havocscope website presents data on all sorts of black market activity, from money laundering and tax evasion to illegal organ trading and environmental crimes, … The post Tracking the Black Market in Endangered Species… read more

New lessons, new lives

February 19 2013

Prison inmates help endangered frogs and butterflies—and themselves. In Washington State, the Evergreen State College and the Washington Department of Corrections have implemented the Sustainability in Prisons Project (SPP), a program that offers prison inmates the opportunity to participate in … The post New lessons, new lives appeared first on… read more

Putting Wildlife Crime on the Map

February 12 2013

A new open source mapping platform provides a clearer view of where these crimes happen — and, possibly, why. WorldMap is a free, cloud-hosted open source platform that enables anyone to create, publish, and share maps and other geospatial data. Developed … The post Putting Wildlife Crime on the Map appeared… read more

Ear Candy for the Ages

February 05 2013

Bearded Seal or alien spaceship? Exotic Bird or R2D2? It’s a tough call.  The world’s largest collection of natural sounds can be found in the archives of the Cornell Lab of Ornithology’s Macaulay Library. Over the past 80 years, more than … The post Ear Candy for the Ages appeared first… read more

Tracking Tracking

January 29 2013

Centuries-old tracking techniques meet — and inform — 21st century technologies CyberTracker Conservation has a vision: environmental observations by smartphone users worldwide compiled in real time, creating a worldwide environmental monitoring network. Since 1997, the non-profit organization has been providing … The post Tracking Tracking appeared first on Animals. read more

The Wild is Calling—for Proposals

January 15 2013

CALL FOR PROPOSALS The Mataki Collaboration Project: open, reconfigurable, flexible, wireless-enabled, low-cost tracking technology and data analysis software Proposals Due March 1, 2013 To understand how changes in the environment affect endangered species, researchers first need to understand how the … The post The Wild is Calling—for Proposals appeared first… read more

A hungry cheetah, a thorny problem—and an ingenious solution.

January 02 2013

Ok, so you’re a cheetah and you’re hungry. You prowl around, scouting for a nice gazelle for dinner, but you suddenly realize that you can’t see very far because there’s a lot of dense thorny (ow!) brush in your way. … The post A hungry cheetah, a thorny problem—and an… read more

That thing about tigers and changing stripes? True.

December 16 2012

And it’s a darned good thing, too. Pattern recognition software developed by Lex Hiby of Conservation Research that maps tigers’ stripes is being used to identify and track endangered tigers that live in Asian forests. Remote camera traps in the region … The post That thing about tigers and changing stripes?… read more

Help the O’Reilly animals

July 18 2012

No one needs to be told that the tarsier and the camel are O’Reilly Media icons. So are the llama, the elephant, and the flying fox. And hundreds of other animals. Authors speculate on the significance of the animals chosen … read more

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