Edie Freedman has been working with O’Reilly in various capacities since 1986. As a freelancer, she conceived and created the Animal books, and then joined O’Reilly and served as Creative Director for the company for many years. In her time at O’Reilly, Edie has worked on everything from the company identity and product packaging to editing, designing, and producing a book on creative thinking. Today, as O’Reilly’s Director of Brand Management, she focuses on maintaining, creating, and building O'Reilly brands.
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May 20 2013Monarch butterflies are dying off in record numbers. A recent census taken at the monarchs’ wintering grounds found their population had declined 59 percent over the previous year and was at the lowest level ever measured. In an interview with … The post Monarch Butterflies and Monsanto: Collateral Damage appeared… read more
May 06 2013As if African elephants didn’t have enough to worry about, habitat loss is yet another key issue affecting their survival. Although elephant populations have increased since the 1970s, the human population has grown even more quickly, cutting the elephants’ habitat … The post Farmers, Elephants, and Bees: A Winning Combination… read more
April 22 2013For Earth Day, a look at the gift that keeps on giving. “Plastics.” That famous line from The Graduate has stuck with us for many years—and so, for better or worse, have plastics themselves. Today, plastics are in just about … The post The Persistence of Plastic appeared first on… read more
April 08 2013Pink is the new black, at least for some lucky rhinos in Africa. Endangered rhinos in South Africa are being hunted for their horns, which are smuggled to Asia and ground into powder for cooking and medicinal use. In an … The post What do you call a rhino with… read more
April 02 2013How Lions, Tigers, and Tarsiers Went Geek In the mid-1980s, O’Reilly (aka O’Reilly & Associates) was selling short books on Unix topics via mail order. These books, known as “Nutshell Handbooks,” were held together by staples, and had plain brown … The post A Short History of the O’Reilly Animals… read more
March 23 2013How a South American tree could help save African elephants “…the demand for polished ivory has pushed the world’s largest living land animal to the brink of extinction. Across the Atlantic Ocean, in a land that was once connected to … The post The Other Ivory appeared first on Animals. read more
March 11 2013Ever since we started the O’Reilly Animals project last summer, people have been asking how they can really help. Although there are a number of ways to bring your tech skills to bear on behalf of non-profit conservation organizations—by designing … The post Get your hands dirty appeared first on… read more
March 06 2013Havocscope is an independent data and information provider of black market activities around the world. The Havocscope website presents data on all sorts of black market activity, from money laundering and tax evasion to illegal organ trading and environmental crimes, … The post Tracking the Black Market in Endangered Species… read more
February 19 2013Prison inmates help endangered frogs and butterflies—and themselves. In Washington State, the Evergreen State College and the Washington Department of Corrections have implemented the Sustainability in Prisons Project (SPP), a program that offers prison inmates the opportunity to participate in … The post New lessons, new lives appeared first on… read more
February 12 2013A new open source mapping platform provides a clearer view of where these crimes happen — and, possibly, why. WorldMap is a free, cloud-hosted open source platform that enables anyone to create, publish, and share maps and other geospatial data. Developed … The post Putting Wildlife Crime on the Map appeared… read more
February 05 2013Bearded Seal or alien spaceship? Exotic Bird or R2D2? It’s a tough call. The world’s largest collection of natural sounds can be found in the archives of the Cornell Lab of Ornithology’s Macaulay Library. Over the past 80 years, more than … The post Ear Candy for the Ages appeared first… read more
January 29 2013Centuries-old tracking techniques meet — and inform — 21st century technologies CyberTracker Conservation has a vision: environmental observations by smartphone users worldwide compiled in real time, creating a worldwide environmental monitoring network. Since 1997, the non-profit organization has been providing … The post Tracking Tracking appeared first on Animals. read more
January 15 2013CALL FOR PROPOSALS The Mataki Collaboration Project: open, reconfigurable, flexible, wireless-enabled, low-cost tracking technology and data analysis software Proposals Due March 1, 2013 To understand how changes in the environment affect endangered species, researchers first need to understand how the … The post The Wild is Calling—for Proposals appeared first… read more
January 02 2013Ok, so you’re a cheetah and you’re hungry. You prowl around, scouting for a nice gazelle for dinner, but you suddenly realize that you can’t see very far because there’s a lot of dense thorny (ow!) brush in your way. … The post A hungry cheetah, a thorny problem—and an… read more
December 16 2012And it’s a darned good thing, too. Pattern recognition software developed by Lex Hiby of Conservation Research that maps tigers’ stripes is being used to identify and track endangered tigers that live in Asian forests. Remote camera traps in the region … The post That thing about tigers and changing stripes?… read more
July 18 2012No one needs to be told that the tarsier and the camel are O’Reilly Media icons. So are the llama, the elephant, and the flying fox. And hundreds of other animals. Authors speculate on the significance of the animals chosen … read more
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