http://twitter.com/danzarrella
South Boston, Massachusetts
Social Media and Viral Marketing Scientist
Areas of Expertise:
- social media
- viral marketing
- social media marketing
- marketing
- blogging
- seo
- consulting
- speaking
- programming
- training
- writing
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Dan blogs at:
http://danzarrella.com
[Infographic] How to Get More Clicks on Twitter
January 25 2012
I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re… read more[Infographic] What are the Best Times to Blog?
January 23 2012
One of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now. In it, I present data I’ve collected over three years about the effect timing has on a variety of… read more[Infographic] The 2012 Republican Candidates by the Twitter Numbers
January 18 2012
I’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again. This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions,… read more[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks
January 17 2012
One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times. It’s like when you’re at a noisy… read more[New Data] What Percentage of your Tweets Should be Links or Replies
January 11 2012
If you like myth busting social media data like this, be sure to buy my newest book, Zarrella’s Hierarchy of Contagiousness. One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on… read moreThe Top 10 @DanZarrella Posts of 2011
December 30 2011
2011 was a fun year for me, I moved to Las Vegas, set a Guinness World Record and released my third book: “Zarrella’s Hierarchy of Contagiousness.” Also during 2011 I published some of my favorite data. As the year wraps up and we get ready to celebrate the coming of… read more[New Data] The Science of Christmas
December 20 2011
If you like social media data and science like this, buy my latest book: “Zarrella’s Hierarchy of Contagiousness. Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t get fooled by the unicorns-and-rainbows myths about the holidays… read more[New Data] Higher Klout Scores Mean More Successful Websites
December 12 2011
The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before. One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website.… read more10 Words That Will Increase (or Decrease) Your Twitter CTR
November 16 2011
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now! After compiling a dataset of more than 200,000 link-containing Tweets to generate the CTR heatmap, I… read moreInfographic: The 20 Most (and Least) Connected Words on LinkedIn
November 03 2011
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now! I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few… read moreThe Science of Social Media Marketing
January 28, 2010
Duration: Approximately 60 minutes. Cost: Free More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and ...
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