Dan Zarrella

http://twitter.com/danzarrella

South Boston, Massachusetts

Social Media and Viral Marketing Scientist

Areas of Expertise:

  • social media
  • viral marketing
  • social media marketing
  • marketing
  • twitter
  • facebook
  • blogging
  • linkedin
  • seo
  • consulting
  • speaking
  • programming
  • training
  • writing
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

The Facebook Marketing Book The Facebook Marketing Book
by Alison Zarrella , Dan Zarrella
January 2011
Print: $19.99
Ebook: $15.99

The Social Media Marketing Book The Social Media Marketing Book
by Dan Zarrella
November 2009
Print: $19.99
Ebook: $15.99

Dan blogs at:

[Infographic] How to Get More Likes and Comments on Tumblr

May 20 2013

For more social media data like this, check out my latest book “The Science of Marketing” now! Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s… read more

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

May 14 2013

For more social media data like this, order my latest book “The Science of Marketing” now! In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks. I used a dataset of more than 2… read more

New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets

May 07 2013

For more social media data like this, order my latest book “The Science of Marketing” now! I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases… read more

New Data Shows the Importance of Hashtags on Instagram

April 30 2013

For more social media data like this, order my latest book “The Science of Marketing” now! One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million… read more

The Science of Social Media Marketing
January 28, 2010
Duration: Approximately 60 minutes. Cost: Free More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and ...

Dan Zarrella