Bruce Hall was named president of Velodyne in July 2003 to provide strategic leadership and to drive Velodyne's growth. He is responsible for running the day-to-day operations of the company, in particular spearheading the company's development of new products. Prior to joining Velodyne, Bruce held positions as a Gartner Group Research Analyst, Senior Director of Product Management for Xevo Corporation and Vice President of Marketing at InCert Software and Trigent Software. In these positions, he was responsible for defining the companies' products and services, as well as defining and implementing marketing strategies including positioning, business development and partner enablement. Along with his brother Dave, Mr. Hall participated in the first two DARPA Grand Challenges as Team D.A.D., and brought to market the HDL-64E LIDAR sensor that was in use by all the top teams in the subsequent DARPA Urban Challenge.

In the course of his career, Hall has testified before Congress, been interviewed by television news sources including "Nightline", and been quoted in countless publications. Hall earned a Bachelor of Arts degree in business from Boston University. He is married and the father of two daughters and a son.