Madison, Wisconsin
SEO expert, author, columnist, professional speaker
Areas of Expertise:
- SEO / search engine optimization
- ecommerce
- search engine marketing
- consulting
- speaking
- training
Stephan Spencer is an author of The Art of SEO published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.
Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.
Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row -- in 2009 and again in 2010.
Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer.
He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.
Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe -- everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.
Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, Natural Search Blog, Business Blog Consulting, Changes For Good, and Google, I Suggest... He's also been a contributor for the following group blogs: Searchlight (part of the CNET Blog Network), Shop.org Blog, and MarketingProfs Daily Fix.
Stephan is on the advisory board of CrowdGather.
He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
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Stephan blogs at:
http://www.stephanspencer.com
Webcast: Secrets to Acquiring Links for Higher Google Rankings
January 15, 2013
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed ...
Webcast: Become an Expert Google Searcher in an Hour
October 24, 2012
Do you use Google every day? Mastering Google's powerful search refinement operators and lesser known features could, over a year's time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market...
Webcast: Getting Google to Love Your Website
November 08, 2012
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webcast that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know. Learn...
Webcast: Become an Expert Google Searcher in an Hour
September 28, 2011
Do you use Google every day? Mastering Google's powerful search refinement operators and lesser known features could, over a year's time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market...
Webcast: Getting Google to Love Your Website
December 01, 2011
Get the goods on Search Engine Optimization from SEO guru and O'Reilly author Stephan Spencer in this information-packed webinar that promises both SEO fundamentals as well as advanced tricks and tactics that only the elite SEO experts know. Learn...
Webcast: Meaningful SEO Metrics: Tracking and Measuring Your Way to Success
March 07, 2012
Relying simply on old school SEO metrics like PageRank and link popularity just doesn't cut it anymore, and red herring stats like keyword density lead you astray. You want to win the Google game but you're not sure what to measure—or how. Which...
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