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Darren Barefoot is a writer, marketer, technologist and co-founder of Capulet Communications, a web marketing firm that specializes in high-tech and sustainability clients. Darren has run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. He's been quoted as an expert on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. He is a founder of Northern Voice, Canada's social media conference, and he regularly speaks around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.