As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies. These days Simon works as the Software Services Manager for Canonical, helping define future cloud computing strategies for Ubuntu. He is a passionate advocate and researcher in the fields of open source, commoditisation, innovation and cybernetics He is also fond of ducks. As he says "they’re fowl but not through choice".