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Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter
October 22 2009
Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide… read moreWhat Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it
October 19 2009
If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences… read moreThe Nightmare Public Relations Professional and How to Stop Him
September 29 2009
This is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my readers. Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a must read for any PR professional… read moreContent Aggregators are Killing Content Creators
September 23 2009
This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing… read moreCreating Passionate Customers: Brand Evangelism and What it Means to Your Business
August 26 2009
Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing… read moreThe Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions
August 18 2009
Sometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. Can you get me a job too?” Marketing type… read moreSocial Media for Non-Profits: How One Small Charity Makes it Work
August 14 2009
In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other companies that have excelled in their social media achievements. Are you a company or do you know a company that has immersed itself in the social… read moreThe Importance of Networking on the Internet
July 27 2009
This post is a little personal in nature, but I’m sure if you read through the end, you’ll enjoy reading this story as much as I enjoyed telling it. In fact, I’ve been meaning to tell this story for nearly two years. In the last few years, I’ve taken the liberty… read moreWhy Customer Service Should Be in Your Social Media Marketing Strategy
July 21 2009
If you’re reading this article, it should be clear to you that people use social media — like this very blog post — as a way to broadcast their thoughts and feelings, be them positive or negative. Blogs can also convey information, share ideas, and chronicle important lifetime milestones. In… read moreA Brief Introduction to The New Community Rules: Marketing on the Social Web
July 15 2009
After years of trial and error and months of writing, The New Community Rules (Amazon link) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts. The New Community Rules… read moreAnnouncing the Newest Social Media Prince
June 03 2009
Many of you have asked where I’ve been over the past few months. I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules (Amazon link) and the book is slated for a late June/early July release. But in even… read moreWhen is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy
March 12 2009
My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. That year, the cruise line launched a brand ambassador program. Using market intelligence, Royal Caribbean identified supporters… read moreAlso find Tamar on:
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