Alistair Croll
Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop.

He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop (where he runs the Cloud Computing and SaaS tracks), Structure, Mesh and Web2Expo. He also writes for a variety of blogs and is the author of numerous articles on Internet performance, security, cloud computing, and web technologies. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall.

Complete Web Monitoring Complete Web Monitoring
by Alistair Croll , Sean Power
June 2009
Print: $49.99
Ebook: $39.99

Croll & Power's Communilytics Master Class Croll & Power's Communilytics Master Class
by Alistair Croll , Sean Power
February 2010
Video: $79.99

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Alistair blogs at:
http://radar.oreilly.com/data/
http://radar.oreilly.com
http://radar.oreilly.com/web2/

Survey results: How businesses are adopting and dealing with data

January 23 2012

Feedback from a recent Strata Online Conference suggests there's a large demand for clear information on what big data is and how it will change business. read more

The feedback economy

January 04 2012

We're moving beyond an information economy. The efficiencies and optimizations that come from constant and iterative feedback will soon become the norm for businesses and governments. read more

Cooking the data

September 20 2011

Open data and transparency aren't enough: we need True Data, not Big Data, as well as regulators and lawmakers willing to act on it. read more

The Meat to Math ratio

August 18 2011

Successful companies find ways to augment their employees, allowing them to operate at scale with customers. Big data, machine learning, and an iterative, experimental mindset are essential — and increasingly, company valuations are tied to the efficiency with which firms put information to work. read more

There's no such thing as big data

August 09 2011

Having a lot of data is not the same as using it well. Today's big companies are losing to small upstarts simply because those firms ask better questions. To compete, large enterprises need to learn how to harvest the data they have on customers, markets, competitors, and products. read more

Everyone loves a science fair

January 04 2011

Strata's science fair will showcase the creative edges of big data. If you have an interesting tool or technology to show -- the more beta, the better -- let us know. read more

Tablets, education, and unions

October 20 2010

Tablet computing can reverse the decline of U.S. education, but there's a side effect. Because tablets are digital, we can analyze how students learn and examine teachers' competence. It opens the question: What happens when the digital classroom challenges powerful teachers' unions? read more

Big business for big data

September 21 2010

Netezza sprinkled an appliance philosophy over a complex suite of technologies, making it easier for enterprises to get started. But the real reason for IBM's offer was that the company reset the price/performance equation for enterprise data analysis. read more

Why Twitter's t.co is a game changer

September 13 2010

If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues of off-site engagement. read more

Why Twitter's t.co is a game changer

September 13 2010

If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues attached to off-site engagement. read more

On the performance of clouds

June 21 2010

Bitcurrent and Webmetrics ran five cloud providers through a series of tests: a small object, a large object, a million calculations, and a 500,000-row table scan. Here's some of the results and lessons learned. read more

Promiscuous online culture and the vetting process

April 29 2010

Social networks, and the big data to analyze them, will forever change how we vet candidates, whether for security clearance, employment, or political office. Technology can help employers check candidates' backgrounds, monitor their behavior once hired, and protect their online reputations. But using the social tracks we share -- and… read more

Web operators are brain surgeons

April 14 2010

As we become more dependent on our collective consciousness, web operators will be much more involved in end-user experience measurement, from application design to real user monitoring. We're in the century of the distributed nervous system, and web operators are its brain surgeons read more

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Webcast: O'Reilly Strata Online Conference
December 07, 2011
Duration: Approximately 2 hours. Cost: Free Recorded Sessions: Part 1: Top-down: What CEOs Can Do to Accelerate Data Mindsets Part 2 - Web Analytics: The Enterprise Gateway Drug to Big Data? Part 3: Take a Lesson from the Research World ...