Nilofer Merchant

http://twitter.com/nilofer

Strategist and advisor to help companies win markets

Nilofer Merchant, CEO, strategist, and author, is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, HP and others.

As Rubicon's founder and CEO, Nilofer leads a distinguished team of hands-on operational veterans. Her firm works with global corporations such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec, among others, to create solutions to win markets.

Nilofer's keynote presentations attract SRO crowds at business leadership events, technology expos, women's conferences, and universities, ranging from AjaxWorld, CTIA, and PBWC, to Stanford. She's won multiple awards for her insights on applying strategic thinking and innovation, and has been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune, and The Wall Street Journal.

She has earned an MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified by Interaction Associates as an Instructor of Facilitative Leadership.

The New How The New How
by Nilofer Merchant
December 2009
Print: $24.99
Ebook: $19.99

Reinvent as an Economic Necessity Reinvent as an Economic Necessity
by Nilofer Merchant
July 2010
Video: $29.99

Recent Posts | All O'Reilly Posts

Nilofer blogs at:
http://oreilly.com/blogs/

How to Compete with Apple, Adobe or Amazon

February 03 2010

When a company like Apple launches that sexy new product (iPad), one can be reactive (Amazon) or be caught flat-footed (Adobe). It's easy to look at today's market situation and say who's winning or losing. The more interesting conversation is to determine what someone can do to compete or take… read more

Recent Posts | All O'Reilly Posts

Subversive Collaboration: Co-creating for kick-ass results
April 13, 2010
Curiosity and passion said Thomas Friedman, are key components in a world where information is readily available to everyone and global markets reward those people. This implies that there's a different set of rules by which we'll thrive and succeed...

Webcast - MurderBoarding: It's not about the ideas you keep, but the ones you kill
October 22, 2009
Duration: Approximately 60 minutes. Cost: Free Making the right choices leads us and our organizations to thrive. Many books and speakers wax poetic that the best ideas come from blue-sky ideation, but generating ideas is only part of the challenge...

Nilofer Merchant