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Mac Slocum

Biography

Mac Slocum is the Managing Editor of TOC. He's worked as an online editor/producer/writer at a variety of outlets -- including CNET, AOL Digital City, and EH Publishing -- and he's taught Web journalism and technology courses at Emerson College in Boston. His fascination with publishing and technology started in college when he put the student newspaper online (fortunately, that early effort has been expunged from the Internet record). Mac holds a B.A. in journalism from the University of Richmond and a master's in journalism from Emerson.

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Twitter Boot Camp Slides

June 23 2009

Presenters at O'Reilly's Twitter Boot Camp, held June 15 in New York, offered a variety of best practices and case studies revolving around Twitter's business, marketing, branding and advertising opportunities. Slides from the day's presentations are available below (click the... read more

CrunchPad Tablet Prototype Coming Together

June 04 2009

The low-cost tablet project ("CrunchPad") from TechCrunch is nearing the working-prototype stage: This launch prototype is another significant step forward from the last prototype. The screen is now flush with... read more

Google's Browser-Based Plan for Ebook Sales

June 01 2009

BEA '09 may be remembered as the moment when Google formally entered the ebook market. From the New York Times: Mr. [Tom] Turvey [director of strategic partnerships at Google] said... read more

Twitter Boot Camp Coming June 15 in New York

May 12 2009

Twitter seems simple on the surface, but it takes practice to harness Twitter's audience development power. That's why we're hosting a one-day Twitter Boot Camp in New York City... read more

Amazon Demos Large Screen Kindle DX

May 06 2009

Amazon released the large-form Kindle DX this morning. Notable specs include: The $489 DX ($130 more than Kindle 2) will be shipped this summer. It's currently available for pre-order through... read more

Report: Large-Form Kindle to Target Textbooks and Newspapers

May 05 2009

The Wall Street Journal says a large-form Kindle -- rumored to make its debut tomorrow -- will be partially targeted at the textbook market: Beginning this fall, some students... read more

Amazon Acquires Lexcycle

April 27 2009

Lexcycle, the company behind Stanza, has just announced it's been acquired by Amazon: We are not planning any changes in the Stanza application or user experience as a result of... read more

Sony-Google Deal Adds 500k Public Domain Books to E-Reader

March 19 2009

Sony is adding 500,000 public domain EPUB-based titles to its Reader catalog through a partnership with Google. Paul Biba at Teleread examines Sony's rationale: Sony's apparent intent, meanwhile, beyond... read more

Jakob Nielsen: Kindle Content Must be Kindle-Specific

March 16 2009

Jakob Nielsen offers an in-depth look at Kindle formatting best practices: For Kindle, it's certainly unacceptable to simply repurpose print content. But you can't repurpose website content, either. For... read more

Kindle Comes to the iPhone

March 04 2009

Users of the iPhone and iPod Touch can now tap into Amazon's Kindle store with the free Kindle for iPhone application. From The New York Times: The move comes a... read more

Excerpting Best Practices Hinge on Intent

March 02 2009

A piece in the New York Times reignites the fair use debate by asking: How much excerpting does fair use cover? It's a reasonable question, particularly since Google News, the... read more

Hearst Gets Into the E-Reader Game

February 27 2009

Hearst Corp. is developing its own wireless e-reader that may debut this year. From Fortune: According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers... read more

Amazon Announces Kindle 2

February 09 2009

I've got just enough time between TOC tutorial sessions for a quick Kindle 2 post. As anticipated, Amazon unveiled Kindle 2 this morning. The $359 update is thinner (0.36... read more

Webcast Video: Youth & Creativity -- Emerging Trends in Self-Expression and Publishing

February 02 2009

Below you'll find the full recording from the TOC webcast, "Youth & Creativity: Emerging Trends in Self-Expression and Publishing," with Julie Baher and Bill Westerman.... read more

Webcast Video: Essential Tools of an XML Workflow

January 30 2009

Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson.... read more

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Mac Slocum