Jesse Stay runs his own Social Media consulting and development business called SocialOptimize, and has consulted for some of the top 100 applications on Facebook. Within just 2 months, he successfully sold his first Facebook application that he wrote in just a week. He is the author of I'm on Facebook -- Now What???, a book targeted towards helping individuals and business owners better manage their lives through Facebook. You can follow him on his blog, http://www.jessestay.com.