Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor,
Michigan. Since 2002, team WSO has helped firms optimize the
effectiveness of their websites to improve their ROI. Their clients
include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com,
and Caravan Tours. For more information on website optimization and a
book companion site go to:
Andrew is the author of Speed Up Your Site: Web Site Optimization, a
highly regarded book on web site performance tuning and search engine
optimization. Mr. King holds a BSME and MSME from the University of
Michigan specializing in design optimization of structures. He was
recruited by NASA after graduation, but chose instead to join the
fast-paced world of engineering consultant.
Since 1993, Andrew has worked full time as a web professional
applying and teaching web optimization and creation techniques. He is
the founder and former Managing Editor of WebReference.com and
Mecklermedia in 1997 (now Jupitermedia).