Tara 'miss rogue' Hunt has spent most of her adult life online, either participating in or building communities. She has been there from the first wave of online marketing when she was in Canada showing companies how to brave this new medium, all the way to being part of one of the companies in Silicon Valley that led the wave into Web 2.0: the participatory web.
Tara doesn't believe in pushing messages or creating strong brands, she believes only in the power of building relationships. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve and how to embrace and adjust to all of the changes in culture businesses are facing. She maintains a successful blog over at http://www.HorsePigCow.
Tara is also very much involved in grassroots online communities, spending all of her free time on Barcamp, Coworking, Zipkarma and Winecamp. She is also a supporter of the Open Source movement, the EFF, Creative Commons, and community-based standards movements such as Microformats and OpenID.
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Tara blogs at:
http://radar.oreilly.com
Personal data is the future, but does anybody care?
April 14 2011
Companies that want to move personal data collection into the mainstream must offer utility, serendipity, and self-expression. You either have to be great at one or address all three. read moreRecent Posts | All O'Reilly Posts
