David Verba is Director of Technology for Adaptive Path, a leading user experience company. His many years of technical leadership and architecture experience cover a broad range of projects and strategies. David brings 15 years of development experience with both open source and more traditional technologies to Adaptive Path. In addition to the typical mix including Sun, Java, and Oracle he has many years of involvement with a variety of open source approaches including linux, perl, apache, mysql, postgres and now ruby and ruby on rails. He launched the WholePeople.com initiative as part of Whole Foods Inc and also provided necessary technical leadership to the Measure Map product acquired by Google.