http://www.twitter.com/justincutroni
Web analytics/Google Analytics guru
Areas of Expertise:
- Web Analytics
- Google Analytics
- Website Testing
- Google Website Optimize
- Online Business Optimization
- Online Marketing
- consulting
- speaking
- training
- writing
Biography
Books
|
|
(Blog
Justin's blog posts are hosted at:
http://www.epikone.com/blog/
http://www.epikone.com/blog/
October 20 2009
We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20… read moreSegmenting Unique Visitors in Google Analytics
October 20 2009
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, “That’s fuc*ing AWESOME!” Unique visitors is a critical metric especially in the advertising industry. But it’s also a really hard metric to measure because it… read moreGoogle Analytics Custom Variables Overview
October 20 2009
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way… read moreIntroducing Google Analytics v4
October 20 2009
Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to… read moreTracking Zero Result Searches in Google Analytics
September 09 2009
I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can [...] read moreHow Google Analytics Tracks ‘Bookmark’ Visits
May 21 2009
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Google Analytics does not track bookmark traffic as (direct) traffic… read moreSegmentation Options in Google Analytics
April 22 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data… read moreApril 16 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while,… read moreUPDATED: Integrating Google Analytics with a CRM
March 18 2009
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would… read moreFind Out When Your Campaigns Suck with GA Custom Reports
March 12 2009
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a… read moreA is for Atlanta, Amsterdam and Analytics View
February 06 2009
The theme for today’s post is the letter A. A is for Atlanta We’re kicking off our 2009 Google Analytics Seminars for Success program with a session in Atlanta on February 17 & 18 at Emory University. Seminars for Success is a two day training event that focus on how to… read moreA is for Atlanta, Amsterdam and Analytics View
February 06 2009
The theme for today’s post is the letter A. A is for Atlanta We’re kicking off our 2009 Google Analytics Seminars for Success program with a session in Atlanta on February 17 & 18 at Emory University. Seminars for Success is a two day training event that focus on how to… read moreGoogle Analytics Training in Montreal
November 20 2008
Do you live in Montreal or on the East Coast of the US? Want to learn more about how to find actionable data in Google Analytics? Then join us for Google Analytics Seminars for Success in Montreal on December 8 and 9. We’ve been putting on these training events for almost… read moreTracking Email with Google Analytics
November 05 2008
In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns… read moreAdding Business Data to Google Analytics Data
October 29 2008
I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and… read moreAlso find Justin on:
Recent Twitter posts:
Holiday Gift Guide
©2009, O'Reilly Media, Inc. (707) 827-7000 / (800) 998-9938 All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. |
About O'Reilly
Academic Solutions Authors Contacts Customer Service Jobs Newsletters O'Reilly Labs Press Room Privacy Policy RSS Feeds Terms of Service User Groups Writing for O'Reilly |
Content Archive Business Technology Computer Technology Microsoft Mobile Network Operating System Digital Photography Programming Software Web Web Design |
More O'Reilly Sites
O'Reilly Radar Ignite Tools of Change for Publishing Digital Media Inside iPhone O'Reilly FYI makezine.com craftzine.com hackszine.com perl.com xml.com Partner Sites InsideRIA java.net O'Reilly Insights on Forbes.com |