Digital Analytics Guru
Areas of Expertise:
- Digital Analytics
- Google Analytics
- Website Testing
- Online Business Optimization
- Online Marketing
Justin is a blogger, author, and the Analytics Advocate for Google. Some of Justin's former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway.
Justin commonly works with executive to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data.
Justin is an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O'Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O'Reilly, 2010).
In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 and 2013 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.
Justin blogs at:
April 22 2013This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s… read more
March 22 2013We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce… read more
March 21 2013Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this:… read more
March 21 2013Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property.… read more
March 11 2013Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic, but this is going to make a big difference to those that manage Google Analytics accounts.… read more
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