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Web analytics/Google Analytics guru
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How Google Analytics Tracks ‘Bookmark’ Visits
May 21 2009
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Google Analytics does not track bookmark traffic as (direct) traffic… read moreSegmentation Options in Google Analytics
April 22 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data… read moreApril 16 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while,… read moreUPDATED: Integrating Google Analytics with a CRM
March 18 2009
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would… read moreFind Out When Your Campaigns Suck with GA Custom Reports
March 12 2009
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a… read moreA is for Atlanta, Amsterdam and Analytics View
February 06 2009
The theme for today’s post is the letter A. A is for Atlanta We’re kicking off our 2009 Google Analytics Seminars for Success program with a session in Atlanta on February 17 & 18 at Emory University. Seminars for Success is a two day training event that focus on how to… read moreA is for Atlanta, Amsterdam and Analytics View
February 06 2009
The theme for today’s post is the letter A. A is for Atlanta We’re kicking off our 2009 Google Analytics Seminars for Success program with a session in Atlanta on February 17 & 18 at Emory University. Seminars for Success is a two day training event that focus on how to… read moreGoogle Analytics Training in Montreal
November 20 2008
Do you live in Montreal or on the East Coast of the US? Want to learn more about how to find actionable data in Google Analytics? Then join us for Google Analytics Seminars for Success in Montreal on December 8 and 9. We’ve been putting on these training events for almost… read moreTracking Email with Google Analytics
November 05 2008
In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns… read moreAdding Business Data to Google Analytics Data
October 29 2008
I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and… read moreOctober 22 2008
Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced… read moreGetting to Know the New Google Analytics Admin Interface
October 22 2008
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google… read moreGoogle Analytics Advanced Segmentation
October 22 2008
Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to… read moreGoogle Analytics Compliance with WAA Standard Metrics
September 22 2008
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance… read moreTwitter and Google Analytics: What to Track
September 03 2008
A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One… read more