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The price of greatness: Three takeaways from the biography of Steve Jobs
December 20 2011
From the moment he got sick in 2003 to when he died in October of this year, Steve Jobs was never fully healthy again. Yet, Jobs led his team to a series of triumphs that have no equal in the annals of business. Mark Sigal explores what this says about… read moreYou say you want a revolution? It's called post-PC computing
October 24 2011
Spurred on by a Googler's rant against his own company and Apple's release of a new phone, a new OS and a new cloud infrastructure, Mark Sigal wonders what the "post-pc" revolution really looks like. read moreYou say you want a revolution? It's called post-PC computing
October 24 2011
Spurred on by a Googler's rant against his own company and Apple's release of a new phone, a new OS and a new cloud infrastructure, Mark Sigal wonders what the "post-pc" revolution really looks like. read moreAmazon's "Prime" challenger to the iPad
September 26 2011
While conventional wisdom says that to compete with the iPad you must emulate Apple's best practices, Mark Sigal argues that Amazon can do just fine by blazing its own trail. read moreAmazon's "Prime" challenger to the iPad
September 26 2011
While conventional wisdom says that to compete with the iPad you must emulate Apple's best practices, Mark Sigal argues that Amazon can do just fine by blazing its own trail. read moreRuminations on the legacy of Steve Jobs
August 25 2011
Apple, under Steve Jobs, has always had an unrelenting zeal to bring the consumer — and humanity — back to the center of the ring. Here, Mark Sigal argues that it's this pursuit of humanity that may actually be Jobs' greatest innovation. read moreIs the enterprise dead as a tablet strategy?
July 12 2011
A confluence of factors, most notably the crash of the dotcom bubble and the rise of Apple, led to the consumerization of IT. But Mark Sigal says tablet makers are missing a golden opportunity by ignoring the enterprise. read moreIs the enterprise dead as a tablet strategy?
July 12 2011
A confluence of factors, most notably the crash of the dotcom bubble and the rise of Apple, led to the consumerization of IT. But Mark Sigal says tablet makers are missing a golden opportunity by ignoring the enterprise. read moreThe Great Reset: Why tomorrow may not be better than today
July 08 2011
Mark Sigal says we're entering a period where the promise of a better tomorrow is no longer a generational expectation and our sense of a (mostly) fair and balanced system is being drowned by an elite class. read moreThe Great Reset: Why tomorrow may not be better than today
July 08 2011
Mark Sigal says we're entering a period where the promise of a better tomorrow is no longer a generational expectation and our sense of a (mostly) fair and balanced system is being drowned by an elite class. read moreThe iPhone, the Angry Bird and the Pink Elephant
June 20 2011
Lost amidst the tremendous success of mobile platforms is that they seem designed to create surplus. This makes it incredibly hard for developers to achieve the breakout success seen in past computing waves. read moreThe iPhone, the Angry Bird and the Pink Elephant
June 20 2011
Lost amidst the tremendous success of mobile platforms is that they seem designed to create surplus. This makes it incredibly hard for developers to achieve the breakout success seen in past computing waves. read moreFour core takeaways from Apple's WWDC keynote
June 08 2011
Mark Sigal says Apple's WWDC keynote was designed to deliver an awe-inspiring but chilling message: Whether you're a prospective customer, developer, channel partner, or competitor, "resistance to Apple is futile." read moreFour core takeaways from Apple's WWDC keynote
June 08 2011
Mark Sigal says Apple's WWDC keynote was designed to deliver an awe-inspiring but chilling message: Whether you're a prospective customer, developer, channel partner, or competitor, "resistance to Apple is futile." read moreThe Five Keys to a Successful eBook Production: The Story of Spot the Dot
June 02 2011
What are the key steps in building a successful interactive eBook? This piece looks at the best practices from the perspective of a recently launched children's eBook called 'Spot the Dot.' read moreThe magic adapter: Apple TV and the battle for the living room
March 22 2011
The Apple TV appears to be an afterthought, but its iOS-based second generation may actually blaze Apple's trail into the connected living room. read moreThe magic adapter: Apple TV and the battle for the living room
March 22 2011
The Apple TV appears to be an afterthought, but its iOS-based second generation may actually blaze Apple's trail into the connected living room. read moreRunning up the score: Thoughts on iPad 2 announcement
March 04 2011
While it's tempting to see the battle between iOS-powered iPads and Android-powered tablets as close, Mark Sigal says the iPad 2 launch showed that Apple is blowing out the competition. read moreRunning up the score: Thoughts on iPad 2 announcement
March 04 2011
While it's tempting to see the battle between iOS-powered iPads and Android-powered tablets as close, Mark Sigal says the iPad 2 launch showed that Apple is blowing out the competition. read moreIn Google's "glass house," a battle with Bing looms
February 03 2011
Is Google's recent war of words with Microsoft a case of calling a thief out by name, or a matter of pot calling kettle black? read moreIn Google's "glass house," a battle with Bing looms
February 03 2011
Is Google's recent war of words with Microsoft a case of calling a thief out by name, or a matter of pot calling kettle black? read moreNovember 17 2010
"Rabbit and Turtle's Amazing Race" was featured by Apple (leading to a 3-5X bost in paid downloads) and for a time became one of the top grossing App Store ebooks. Mark Sigal discusses the lessons he learned while developing and marketing the title. read moreApple's segmentation strategy, and the folly of conventional wisdom
September 29 2010
While it is almost heretical to challenge widely-held beliefs about loosely-coupled, open strategies prevailing over tightly-integrated, proprietary ones, Apple's debunking of conventional wisdom continues unabated. Love them or hate them, it helps to understand why they are winning. read moreWhen and What is "Good Enough"
August 25 2010
There is an axiom that it is more important to focus on doing the "right things" than on having to do everything "perfectly right." But, this begs a question. At what point is "good enough" achieved? Read on... read moreRiddle me this: Why isn't the Rumors of a $99 Apple TV a "Tell?"
August 23 2010
I think that I am safe at this point in generalizing that Apple, as a Company, is dedicated to delivering real, sustainable value to its base of users. All of the economics and first-hand customer experience bear this point out. That is why I can't reconcile an iOS-based Apple TV… read moreFacebook Mountain ("I wish I knew how to quit you")
July 29 2010
Facebook is an unstoppable force, rocketing to 500 million users, building a breakout software platform and hardwiring the web with "Like" buttons and single sign-on via Facebook Connect. This piece looks at the reasons why, even in the face of abysmal customer satisfaction levels that rank below the airline industry,… read moreFour Thoughts on the WHAT, WHY and SO WHAT of Google App Inventor for Android
July 12 2010
There is something enticing about a software toolkit for non-developers; the concept that if you can articulate a workflow or algorithmic outcome, you can "meta-program" it without writing a line of code. That's why I think that there is some warranted excitement around Google's App Inventor for Android. It represents… read moreRuminations on iPhone 4, iOS and mobile video
July 08 2010
Follow the path that Apple has forged in creating a 100-million-device-strong iOS platform and ecosystem (iPhone, iPod Touch, iPad). Next, watch the seamless flow of tens of billions of consumer downloads from an iTunes and App Store marketplace that is backed by 150 million active credit cards. Whether you consider… read moreApple and the "last mile" to true Mobility (iOS, meet OpenDoc)
July 04 2010
Thanks to Apple's execution in rolling out over 100M iOS-powered devices (iPhone, iPod touch, iPad), we are on the cusp of completing the "last mile" to rich, persistent information mobility; a domain where compute, communications, gaming, media playback and media creation tools are literally at your fingertips. Into the mix,… read moreAdobe Crumbling: Is Winning Mobile Flash Fight Critical to Company's Success?
May 13 2010
In ramping up its on-going PR blitz to try and sway public opinion in favor of forcing Apple to support its Flash Runtime model, Adobe is facing three fundamental challenges. Read more. read moreFive reasons iPhone vs Android isn't Mac vs Windows
April 26 2010
It's human nature to look to the past to predict the future. That's why it's unsurprising to see knee-jerk conclusion that Apple iPhone vs Google Android will mirror the PC wars. Here's five reasons why this time, it's different. read moreGrumpy old men, the "Inmates" and margins
April 13 2010
As the iPad descends upon us, it is fair to ask, "Is this the beginning of the end, or the end of the beginning?" Depending upon whom you ask, the conclusions vary widely. read moreThe iPad as Companion Device - Day 3
April 07 2010
Owning an iPad is like having a really good chair. If personal comfort's your thing, the price is worth it. read moreGoogle Buzz: Is it Project, Product or Platform?
February 10 2010
I think that it's great that Google is iterating Gmail, and actually improving an existing product versus rolling out something new and half-baked. Nonetheless, I am confused. I thought that Google Wave was destined to be the new Gmail, but after today, I am left wondering if Gmail is instead,… read moreCheck Mate: Apple's iPad and Google's Next Move
January 28 2010
There is an axiom that the biggest game-changers often result from ideas that, at first blush, seem easy to dismiss. So it goes with yesterday's launch of the iPad, Apple's entry into what they call the 'third category' of device -- the middle ground that exists between smartphone and laptop.… read moreRecent Posts | All O'Reilly Posts
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