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Sarah Milstein

http://twitter.com/SarahM

http://sarahmilstein.com

Areas of Expertise:

  • Web 2.0
  • Twitter
  • Micromessaging
  • consulting
  • speaking
  • training
  • writing

Biography

Sarah Milstein, a speaker/writer/consultant and co-founder of 20slides.com, is co-author of "The Twitter Book." Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring “Google: The Missing Manual.” Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.

Books

The Twitter Book The Twitter Book
by Tim O'Reilly , Sarah Milstein
May 2009
Print: $19.99
Ebook: $15.99

Google: The Missing Manual Google: The Missing Manual
by Sarah Milstein , Rael Dornfest , J.D. Biersdorfer , Matthew MacDonald
Second Edition March 2006
Print: $24.99
Ebook: $19.99

starstarstarstarstar (5)
(Read Reviews)

Google: The Missing Manual Google: The Missing Manual
by Sarah Milstein , Rael Dornfest
May 2004
OUT OF PRINT
starstarstarstarstar (4)
(Read Reviews)

Articles

Blog

Recent Posts | All Posts

Web2Open: An Exciting Experiment

March 30 2009

As I've written here recently, we've got some amazing sessions scheduled for Web2Open--the free unconference hosted by Web 2.0 Expo in SF this week. One that I'm particularly excited about is a new experiment, "Practice Your Customer Pitch." We're bringing in five startups who will get two minutes each to… read more

Web2Open: Great Sessions, Recessionary Pricing

March 25 2009

Next week is Web 2.0 Expo in San Francisco, a four-day mind meld for programmers, practitioners and novitiates. The Expo is co-produced by O'Reilly and TechWeb, who, for the third year in a row, are devoting resources and a row of rooms to Web2Open--a free, two-day unconference that anyone can… read more

Twitter Drives Traffic, Sales: A Case Study

February 19 2009

Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually--but a nice number nonetheless, particularly in a dreary economy. Question is: are they the only ones?… read more

Everyone's New Favorite Question About Twitter

February 03 2009

For a while there, you couldn't surf a single drop of the web without smacking into the question, "How will Twitter make money?" Although that question remains unanswered, Internet interest has shifted. Today's favorite question about the micromessaging service is: "Has Twitter has gone mainstream?" Or, somewhat less optimistically, "Will… read more

Why Does Twitter's Business Model Matter to You?

November 24 2008

That's a real question, not a rhetorical one. In a Radar post I wrote last week about whether Twitter's user base was hitting a critical inflection point, the first comment was, "How does Twitter make money?" Although the post wasn't about Twitter's business model per se, a lot of the… read more

Twitter's Hockey Stick Moment?

November 18 2008

Over the weekend, TechCrunch postulated that with a frenzy of election-related activity, Twitter hit its hockey stick moment in late October. The theory goes that Twitter saw a 25 percent increase in U.S. visits from September to October and is thus about to experience the sort of explosive growth that… read more

Join Us for a Tweetup Tonight

November 06 2008

If I'm blogging it, is still a tweetup? Either way, we're hosting a little shin dig tonight (Thursday) to celebrate the release of our new report, "Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time." Join us from 6:30 - 8p at House of Shields, 39… read more

New Radar Report: Twitter and the Micro-Messaging Revolution

November 05 2008

It would be a stretch to say that Twitter helped Obama win the presidency. But there's no question that the messaging service played an important role in this year's elections. To wit: * Obama signed up early and has by far the most followers of anyone on Twitter. He and… read more

A Successful Experiment

April 24 2008

During Web2Open yesterday, we ran an experiment that turned out to be a big success. Because it felt like a model that could be extended and used by others--but it hasn't been blogged about widely--I'll explain here what we did. We started with the idea that we wanted to hold… read more

Web2Open: Announcing Speed Q&A

April 22 2008

Web2Open, a free unconference within Web 2.0 Expo, starts tomorrow, and we've got a new twist: after some really good speed-dating suggestions from you, we've been inspired to try speed Q&A. Here's how it's going to work: we'll have 50 minutes, five prominent people and five tables, one each for… read more

Small Business Hacks at Web2Open

April 10 2008

We've got a cool new development on the Web2Open front: Jen Bekman, Don MacAskill and Bryan Mason will be joining us for "Small Business Hacks," an open discussion moderated by Tony Stubblebine. Particularly neat is that each of them has worked on a Web 2.0 company with a different business… read more

Troll Whispering at Web2Open

March 28 2008

Earlier today, Teresa Nielsen Hayden posted the guidelines she uses for moderating the comments on BoingBoing. Of course, not everyone agrees with her take-no-prisoners approach, and her post has drawn some fire. But whether you're a fan (which I am, big time), there's no question that Teresa's advancing our collective… read more

Seeking Ideas for Conference Speed Dating

March 22 2008

Last week, I came across conference speed dating. I immediately fell in love with the idea and wanted to try it at Web2Open. But I'm not sure how to set it up. Seeing as the Open is a community-based event,... read more

Announcing Web2Open 2008

March 20 2008

Great news: On April 23 and 24, Web 2.0 Expo in San Francisco will host Web2Open, an unconference that anyone can participate in. To promote connections among attendees and complement the Expo sessions, this year's Open emphasizes discussion sessions over... read more

Web2Summit: Could Google Hit a $1T Market Cap?

October 20 2007

This afternoon's panel of four Google Alumni ended with an audience question: Was it insane to consider that Google might reach a $1 trillion market cap? (It's now at about $150 $200 billion.) Or might that actually happen? I thought,... read more

Recent Posts | All Posts

Multimedia

Webcast: Twitter Power Tips
May 21, 2009
Duration: Approximately 60 minutes. Preview Video: Free Full Video: Available on Safari Books Online At first blush, Twitter appears to be an easy and friendly medium. But don't be deceived: it's also powerful and complex, supporting a rich third...

Webcast - Advanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a Time
February 06, 2009
Duration: Approximately 90 minutes. Twitter matters. This free, nimble, and powerful messaging service is fast becoming an essential part of every smart business's social media toolkit. If you're ready to go beyond dabbling with Twitter, join us for...

Webcast: Twitter for Business
November 13, 2008
This is a free live event. Scheduled for approximately 60 minutes. Twitter--the messaging service that lets you send instant, short updates to people around the world--is fast becoming a mainstream communication tool. Hundreds of brands and thousands...

Sarah Milstein