I did some analysis of our audiences who purchase books. This is a time-oriented graph. If you notice the spikes on the “Consumer” trend line, those represent the end of each year. Consumer purchasing reaches a peak at the end-of-the-year holiday period. Consumer means people who buy computer-oriented books like Ipod, Digital Photography, etc. Books that are not for software developers or system administrators or other computer science types.
So look at the slow erosion of the System Administrator audience. That is certainly interesting to me. Could it be that there are no really new IT admin tools or technologies to explore? I’d be interested to hear what you think.