In the most blatent misuse of the Web 2.0 meme, Sun wants Web 2.0 entrepreneurs to buy Sun hardware to launch a new web company!
This is the exact opposite of what a web startup should do today. In fact, if there is one thing a new company should do to significantly increase their chances of failure, it would be to incur a lot of debt or expenses investing in hardware. Seriously? This is so web 1.0 and Sun should be ashamed to have even tried.