I had a successful stint doing online marketing back in the old days. Now that my book is out ( C++ Cookbook ) I find myself thinking like a marketing pro again.
For fun I wrote a 10 page article about online marketing with regards specifically to books, and I am wondering where to go from here. It is very minimalist, so I could easily swell that up to a couple of hundred pages. The question is, do I try an pitch a “Book Marketing Hacks” book? Or perhaps an eBook? Should I go independant, or stay with O’Reilly? Should I make a series of articles? Or perhaps an entire column?
My question then specifically is this: would you buy a book about marketing books online, or would you prefer something more general, and what format would you like to see such a book? Any suggestions would be greatly appreciated.
So do you want me to tell you how to sell more books?
Amazon secrets revealed?
If your book were to discuss correlation techniques used by the likes of Amazon and Google -- the methods used to select which ads do best on what sites -- I would be very interested.
Amazon secrets revealed?
Well I have no clue how Amazon does it, but Google I would expect must use the same method it uses for indexing pages. Google indexes the page and creates a weighted inverse keyword lookup. Knowing the precise mechanism is the holy grail of SEO, and would be exceedingly valuable. Does this help?