Related link: http://online.wsj.com/article_email/0,,SB112787016757454136-IVjfYNhlaR4n52qbICIb…

I like how the WSJ laces its articles with statistics. In Media Firms Dig Into War Chests For Latest Assault on the Internet (Sep. 28) we get some good data points:

  • Broadband will reach 42 million US households this year (eMarketer Inc.)
  • 73 million homes have cable (National Cable Television Assn.)
  • Internet ad sales rose 33% in 2004 to $9.6 billion (PricewaterhouseCoopers).
  • US advertising market: $141 billion
  • The top 10 Internet properties raked in about 71% of the ad revenues in the industry (PricewaterhouseCoopers).
  • Yahoo’s revenue last year: $3.6 billion
  • Google’s revenue last year: $3.2 billion
  • Disney took a roughly $1 billion charge related to the closure of its Go.com portal.
  • MySpace.com attracted 17.7 million visitors in June.
  • MySpace.com net income for the year ended March 31: $4.5 million
  • News Corp. buying MySpace.com parent company for $580 million.

And a graph:

chart of following stats

Text version of these stats:

Internet Traffic for August 2005,
millions of unique visitors:

Yahoo! Sites 122.0
Time Warner Network 118.9
MSN-Microsoft Sites 114.6
Google Sites 85.7
Viacom Online 39.8
Walt Disney Internet Group 30.8
News Corp. Online 12.0

Source: comScore Media Metrix