Vanity searches or looking for other people’s names in a web search engine isn’t new, but Mark Millhone writes about his own experience with it in a non-techy magazine. (”Hunting Your Great Lost Love”, US Edition, June 2005, p 106).
It’s really too bad the Men’s Health web site is too stoopid for me to have anything to link too. I think it’s sort of cute when the rest of the world figures out something “new” like this. :)