The October issue of Circulation Management focuses on telemarketing and its response to the US Do Not Call Registry.

Some telemarketers just don’t get in. On page 29, in a sidebar to “Telemarketing: A Tale of Two Cities” (partial article online), Debbie Dawson of Dial America is paraphrased saying

it’s a shame that of those who have placed their names on the Do Not Call list, most do not realize how many calls they are missing out on that they would really like to receive.

Yeah, whatever. My guess is that people who took the affirmative action to put their name in the Do Not Call Registry to not want calls. They didn’t sign up for the Do Not Call Me Unless You Think I Want Your Product Registry. It seems pretty simple to me: just don’t call. No, non, nein, нет, não, nr, αριθ! (I got Babelfish right here, and I can keep going).

The article also notes that Mother Jones and Weight Watchers stopped calling subscribers at the end of their subscription period because they were getting complaints that they were violating the Do Not Call policy (although they weren’t, since they had an existing business relationship). Still, those companies listened the to consumers, who were saying “Do not call me”.

[Side Note: Even if you have an existing business relationship, you can still tell them not to call you and they have to not call you. ]