As a public service, I explain here how to get a new top-level domain
approved by ICANN.
Top-level domains–such as .COM and .ORG–remain a hot topic. Millions
of dollars rest on who can get a new one. And a lot of people are
wondering when this odd part of the Internet (the only part
artificially constrained from growth) will start to catch up with the
Eyes are now on the organization responsible for granting new
top-level domains, ICANN.
The last time it granted new ones, back in November 2000, it required
a non-refundable $50,000 just to submit a request. Forty-seven
organizations ponied up their money; just seven lucky ones got what
they asked for. And nobody outside ICANN could figure out why certain
domains–including such unlikely candidates as .AERO and
.COOP–entered into company of the elect while others did not.
Later, ICANN released a
concerning an “evaluation process” and a
for “the possibility of moving forward some sort of limited new TLD
program”–both notable for their timidity and lack of any sense of
Well, ICANN is in the middle of the process once again, this time for
just three new TLDs. Who will be the lucky one on this go-round? How
can you up your chances if you’re throwing your hat in the ring?
The answer is now available. View the diagram at the link that
Is the process any clearer?