Top European developers have banded together to offer a Mac software feast under the headline “Give Good Food to Your Mac” to holiday shoppers over the next ten days. In contrast to other deals in the past, this one offers a steeper discount the more products you choose. A kind of ad hoc bundle deal.
This is another experiment at gaining attention for the products of innovative Mac developers. Apple sells more than 2 million Macs in a Quarter, but for independent Mac software developers it remains a challenge to reach a larger audience.