…we start to draw at straws. Let me begin by saying that Erica’s a top-notch blogger, and this certainly isn’t a swipe at her, but really, would we be obsessing over the names in the iPhone commercials if we actually knew anything at all about the iPhone? We know the iPhone does EDGE and WiFi. We know the iPhone has email and internet applications. We know that there’s a neato Maps application.
But that’s it. The iPhone could be summed up more by what we don’t know than what we do know.
When was the last time we knew so little about an upcoming product? It’s been six months since the Apple site was first graced with the presence of the iPhone section, and since that date, absolutely nothing else has come out of Apple’s lips. Steve even refused to say word one about it at D5, where he gushed about pretty much everything else. Granted, the FCC application process is certainly a part of that, as it makes public what is largely taken care of inside Apple’s secret Northern California laboratories by myriad test engineers in white coats with Apple logos embroidered on their breast. But is that it entirely? Or is there more to Apple’s identity than just alluring products? Perhaps, too, Apple’s identity is tied up in security that would make most intelligence agencies weep with joy.