Since January of this long, very long year, Microsoft has been the target of all laughs and criticism. Vista is late, the Zune is a disaster, the company does not innovate… The list of all they do not do, in the eyes of the public, seems to grow daily. Yet, we seem to have forgotten to ask ourselves what we, in the Mac world, have done.
This year, Apple has talked about innovation like never before. The iPods are better, brighter thinner. The iTunes Store (notice the new name) sells movies. Intel chips are in every Mac and Mac OS X now runs smoothly on them. Countless improvements have been announced to the next version of the operating system, both in its server and client versions. The future, as marketing sees it, has never been so bright.
Yet, I have never so much been bored out of my mind with Mac news. Mac OS X is still Tiger, still the operating system that is so revolutionary we have reached new heights in Tiger-only security patches. iPods may be thinner and shinier but they have, fundamentally, changed little. Intel chips may be into every Mac but they have been into every PC for a long time, without anyone cheering or applauding innovation. Leopard certainly looks awesome but it has not yet been born and it comes with just too many features to be reassuring. In fact, a lot of people attending Mac conferences this year have reported a feeling of gloom and doom, of standstill, they had not felt for years, despite the glitter and glamour of trade show marketing.
Of course, far from me the thought of denying Apple what they did do. They did release some great products. The iPod Shuffle is a jewel, the built-in iSight in laptops a great little add-on, the iTunes movie service a sound improvement. None of these things however are revolutionary or, in any way, really “new”. Components get smaller, thinner and more powerful. Internet connections have become faster: did we need bold banners and bad puns (”Hasta la Vista, Vista”, anyone?) to tell us that?
Maybe the Zune is a disaster, maybe Vista is a bad copy of Mac OS X. But maybe not. When did we become self-sufficient enough to take such things for granted? How many of us have actually held and used a Zune? Used a stable release of Vista? And how many of those have have held the first iPod or used Mac OS X v. 10.0.3, the operating system that could not burn CDs?
Microsoft has spent the past year taking first steps. Apple has almost arrived. Problem is, of course, that the market happens on more than one road and we do not know where we stand on all those that extend beyond the iPod, the iPhone and the iTV.


The company is a bully, and no one likes a bully.
I think many critics also miss what Microsoft have achieved in the last 5 years - from multiple versions of .NET to Visual Studio and SQL Server to the XBox 360 to their PDA and mobile editions, they've had a lot of successes outside the desktop OS business.
Glad to see I am not the only person who thinks Apple has been stagnating for a while now. Mind you, Ilove Apple hardware and the MacOS, and I still thinkthe iPod is nicer then the Zune (I've tried both) but frankly, Apple hasn't had a "wow" announcement for well over a year. Pretty much everything theyhave done in the past 18 months has been small, incremental improvements. Even Leopard looks to be more of "Tiger 1.1" then anything really new and exciting.
Nothing wrong with this. It is a sign of maturity and stability. And in a way, very Microsoftian.
I think it's just the delayed effect of the shift to the intel platform. That must have taken a huge bite out of the schedules of the hardware and software divisions, and it's reasonable to expect to have to wait a year after that before the next projects they work on bear fruit.
On the applications side Pages and Keynote are looking really good. i haven't taken the plunge yet, but I'm tempted. Aperture is also a very interesting app and is coming along nicely after some early bad publicity. As for the iPod, why mess with a successful (the most successful) formula?
I disagree with Mike about Leopard. I'm really looking forward to Time Machine - backup is a dull subject maybe, but when you need it and don't have it, boy does life suck. There are plenty of interesting things in there I think it's going to be a great update.
Ok... Once people admit Mac's are better and Microsoft Admit they want to be Apple we will be alright.
(This Post is going to get me slagged off so many times! lol)
Even Leopard looks to be more of "Tiger 1.1" then anything really new and exciting.
Really? Time Machine is about the coolest thing I've seen in an OS ever. I'm really excited about the prospect of ZFS (with ZFS snapshotting and cloning), and being able to use DTrace to see what applications are eating my bandwidth.
Are our expectations of Apple so high that anything short of revolutionizing our technological lives every quarter begets dissapointment? I would rather Apple make the measured evolutions that has kept it well ahead of the game. I will wait for OS XI for revolution. I think it would be darn-near impossible for any company to live up to the news/rumor/hype that Apple garners--but they do nearly.
I really do feel that Apple have become a little stagnant. Lots of the usual rumours, but no glitz/glamour from Apple for a while now. I'm looking forward to Leopard, but I want something new and shiny :)
If Tiger bores you, then ante up for the ADC select membership, and start living on Leopard.
-jcr
"If you do things right, people won't be sure you've done anything at all. "
Apple has migrated all it's (great) computers to Intel, added videos to iTMS/iPod, released 10.4.x, dropped the price of video production....while making it look easy...
Right on. There is nothing that great about apple products IMO. There are some things that apple products do well and somethings that they do not do well. The market decides how well apple products work for a given population segment.
If you accept that the market decides, we can clearly see that ipods are really the only thing that apple does well at a price point that people can accept.
You're kidding, right? Apple manages the transition to a completely different chip architecture without a hitch and you're bored?
Well, yeah, but Microsoft has stiffed other companies in the field by using dirty tricks like vaporware announcements. The point here is that they have made so much money by promising so much and delivering so little. And, more importantly, those fake promises have been at the expense of others. They also have a DOJ ticking off to their credit - if "credit" is the right word. And it's currently alleged that they leveraged their relationship with the OEMs to put Be out of business. Now there was innovation - and Microsoft's role, it seems, may have been to stamp on that innovation.
Sorry, I'm not going to cry foul because Microsoft are being laughed at and twitted. It is richly deserved.
Besides, I'd not say that Apple news isn't continuing to intrigue us - isn't the new revelation about ZFS enough for you?
http://mac4ever.com/news/27485/zettabyte_sur_leopard/
Kaleth,
It is true some of Microsoft's business tactics leave a lot to be desired... Then, of course, a company is a company and I am sure Apple's record is, overall, no better and no worse.
FJ
Jules,
That is very true. Not being a Gamer or a .Net person myself I tend to overlook these improvements but they do, in the grand scheme of things, exist.
FJ
Mike,
I do like Apple a great deal too. My complaint focuses on their over-hyping "innovations" as a marketing scheme more than anything else. I do agree about Leopard, even though I may be tempted to call it 1.5 because of the very real backend improvements it should bring.
FJ
Simon,
No doubt the switch to Intel took a lot of their time and I have no problem with Apple going through a year of consolidating assets and preparing for the future, even if it means not releasing as many "breakthrough" as one could expect. I just wish they had not chosen this very year to push "innovations" that do not exist instead of focusing on the strengthening of their position that is, at the moment, very much taking place. A great marketing message could be built around that too.
Keynote is an outstanding application, without doubt. To me, Pages is summed up by a "Saving..." progress bar when hitting Apple-S after typing three lines of text: I want to love it but it does not love me back. Aperture is definitely very impressive though I have only limited first hand experience with it and, hence, cannot really talk about it.
As far as the iPod goes, it definitely is the winning formula and there is no need to mess with it. But there certainly is no need to call every Flash player with an apple on it a revolution in digital music. A great improvement, yes, a revolution, by no means.
Time machine looks both promising and scary. Promising in thought, scary in implementation, at least from what I gather about it. Having automatic backups of my data happening in real time scares me from a security and recovery point of view. Then, I may be pointlessly paranoid, only time will tell!
Cheers,
FJ
Jamie,
Hehe ;-)
FJ
Poig,
ZFS in Leopard would be very nice. Let's see however, where it goes... Until Leopard is released, at least.
FJ
Otis,
I agree, there is no need to revolutionize the world every couple months and the industry is playing a very dangerous game by trying to make mere updates pass as revolutions. There comes a time people are too burnt out to see the real breakthrough when it arrives - though maybe that is the real point of it all?
FJ
Adam,
Thanks for sharing! Shiny I am sure it will be and I am sure Apple engineers want it to be as stable and powerful as possible: these people really do an outstanding job. Let's just hope marketing constraints will leave the OS enough time to reach the point of stability and robustness!
FJ
John,
It is the marketing that bores me more than the technology. Even the Leopard world is boring to death if one focuses on Time Machine, Desktop switching and RSS. Of course, there is a lot more to it but how come it is slipped under the carpet quickly at the bottom of pages?
FJ
daddydoodaa,
Amazing accomplishments of course, and ample material to talk about. Apple has done plenty of things this year and I am certainly not denying it!
FJ
Anonymous,
I would have to, respectfully, disagree. Apple products are plenty great, at least most of them. It's the dichotomy between the products and the marketing that bothers me most. Our office is still stocked with Apple hardware and should remain so for a long time to come as we have not been able to find better elsewhere.
FJ
Total,
I am afraid we misunderstood each other. What Apple accomplished this year surely is great and required lots of effort. None of it however, was a revolution. 2006 has been a key year for Apple and required lots of sweat from very dedicated engineers. It was however focused on backend work and preparing the future, maybe possibly some actual revolution to come. On the grand scale of computing however, I fail to see how Apple transitioning to Intel chips changed anything - it itself, that is.
Cheers,
FJ
Mike,
ZFS is really intriguing but I feel Sun deserves most of the credit here. If Apple successfully implements ZFS into Mac OS X, then I will be the first to cheer and applaud them, as I have done in the past for many things. I'm sure they have plenty in store for us for the months to come.
Also, I am not saying Microsoft is good and Apple is bad. Just that maybe, just maybe, we should not forget to forgive once in a while.
Cheers,
FJ
Anyone who thinks Apple is stagnating is living in a crackhouse. What you're experiencing is just accelerated expectations -- you get news faster than you used to, via blogs, IRC, and IM instead of magazines. Things always took this long to gestate. Mac OS X didn't arrive immediately upon Steve's reverse takeover of Apple. The iPod took years to gather steam. Really. Relax.
Look, every year from 1980 until circa 2000, it was an article of faith in the business press that Apple would be out of business within the following year. I think we can afford to be a little triumphant. We're collectively progressive Democrats; we won the election; let's celebrate.
Signing off, as somebody who has used every version of OS X from the original Developer Preview forward, (and the 1G iPod) -- and who remembers that at the time of 10.0.3, very few people had a CD-R drive built into their Mac.
"Microsoft has spent the past year taking first steps." - Wow, I almost took you seriously until I read that.
You remind me of a comment Dvorak made in his column many years ago about Mac users. Apple delivers a taking dog and all you can do is complain about his enunciation.
I think that the Nike+ Sport Kit qualifies as innovative.
Chris,
I do not think Apple is stagnating, on the contrary. I do believe however that 2006 was not a year for revolutions at all and it was wise of them to understand that. Why then, claim the contrary instead of making the current position clear? Out of fear it would be misunderstood? Out of a lack of communication between marketing and engineering?
FJ
Maybe Apple was to busy converting the Macs over to Intel in 2006. Now that the conversion is over, we can wait for MacWorld to see what they will have for 2007.
Anonymous,
Irony, I see... Well, I am no Microsoft fan, own as few of their products as I possibly can and would not touch Windows XP with a 10 feet pole (well, almost) but still, one would have a tough time arguing Microsoft did not try a lot of things this year.
FJ
Rufferto,
Well, if a company puts a talking dog on the market, one would expect it to function properly, would not one? My problem is not with what Apple delivers but what Apple claims these days. Their deliveries are very fine and dandy, actually.
FJ
Javier,
Ah... Yes, one I forgot. Not something I use so it slipped my mind - and something I am not overly fond of - but it definitely was met with great enthusiasm from users. Thanks for reminding me!
FJ
Jay,
That is the general feeling indeed. And the conversion certainly was no little feat!
FJ
so when does M$ need apologists? we don't laugh at M$ because they haven't ever done anything good, but rather because their failures are so monumental. we love to laugh at the bully who gets beaten up...we love to laugh at the rich guy who still envies what the normal guy has...and i don't know what these "first steps" are...first steps toward what? toward being more like Apple? well, you're wrong about that, because it's something like the fifth or sixth step by my count.
I think 2006 was Apple's year to hold back and see Vista emerge. Innovating too much in 2006 would give away too much to Microsoft.
"ZFS is really intriguing but I feel Sun deserves most of the credit here. If Apple successfully implements ZFS into Mac OS X, then I will be the first to cheer and applaud them, as I have done in the past for many things. I'm sure they have plenty in store for us for the months to come.
"Also, I am not saying Microsoft is good and Apple is bad. Just that maybe, just maybe, we should not forget to forgive once in a while."
Well, Francois, I don't know why you printed your response to me but not my comment.
But I never said that Apple deserved the credit for Sun's innovation. All I said was that it was intriguing and exciting to find Apple apparently using it.
Furthermore, note that if this had been Microsoft, going on past form, they would have announced they had something better when they didn't - to stop people jumping ship and using someone's else's product when it actually existed. Alternatively, they might have made a bad copy, which would, furthermore, be under their control and whose details would probably not be open and available.
As for "forgiving", it's not up to me to grant forgiveness to someone for a wrong they have committed against *someone else*. I'm not God.
Mike,
Apologies extended for any confusion. My reply to you is higher up in this thread. The reply to "Mike" I posted and that you quoted is a reply to a comment that had apparently been held back by the SPAM filters. Somehow the comment did not get published after approval, hence my words coming out of nowhere. It should now be fixed!
FJ
Eric,
Let's agree to disagree, then... While Microsoft is by no means perfect, I believe they have made a few steps in the right direction this year - along with a lot of steps in the wrong direction, but that is another story and they do not necessarily cancel each other out.
It is true Microsoft's blunders are monumental but then, anything they do it: they are so large and so powerful it is difficult for them to go unnoticed. I do hope Microsoft will never be like Apple, both for Apple and for Microsoft!
FJ
HG,
There is a lot of truth in what you say!
FJ
In reply to some of these comments, let me know when Apple innovates. UNIX has been around for years, I've had a hardware MP3 player before the iPod was released. As for Microsoft being a bully, I don't recall MS having a Chinese sweatshop that caused a couple reporters to lose their job. On top of that there's the Jobs & the stocks, Apple suing companies about trademark issues, Apple & Creative Labs lawsuit, etc. I could go on but seriously, what is MS guilty of that Apple hasn't done as well? I love my Windows, Mac and Linux computers but the hypocrisy among platform and software loyalists is on par with how our politicians act.
am afraid we misunderstood each other. What Apple accomplished this year surely is great and required lots of effort. None of it however, was a revolution
We didn't misunderstand each other. Let me suggest that you have an odd definition of "revolution," indeed.
An operating system is supposed to be boring. If it's interesting, it's not doing its job. Windows is exciting, that's why it sucks so much.
Total writes: "You're kidding, right? Apple manages the transition to a completely different chip architecture without a hitch and you're bored?"
I think this is the problem. They did the transition so smoothly and with so little drama that we barely give them credit for it happening.
Really, Parallels almost gets more credit for this than Apple, because they delivered the primary benefit we want, the ability to run Mac and Windows applications together on the same computer.
D
Tayker,
While UNIX has been around for years, I would be inclined to say Apple did push the envelope pretty far in terms of usability, flexibility and interface, something other distributions seem to have more trouble doing - though the gap is narrowing.
FJ
Total,
Maybe we do indeed have different definitions of what constitutes a revolution... In any case, thank you for taking the time to share your thoughts!
FJ
Steve,
There is some truth in what you say, definitely...
FJ
David,
I do give a lot of credit to Apple for managing the transition smoothly. Technically, it is a considerable achievement, no doubt about it!
FJ
I *have* held and used a Zune, and a stable Vista build, and I've also owned, held and used the first generation iPod, and I've used Mac OS X since it was still called Rhapsody. And I can tell you without a doubt that Apple *is* an innovator and Microsoft *is* a copier.
It's all right there in plain black and white. Why don't you re-write this article, and take into consideration the past *six years* instead of just 2006. Then come back and talk to me.
Deus ex machina,
If I rewrote this article to cover the past six years, it would no longer be an article about 2006...
FJ
I've used Vista. Stable, no. Bad copy of MacOS, yes. And your point is what, exactly?
Please learn how to write interesting articles. This was a waste of my time, and probably yours too.
I'm embarrassed for both of us.
I would like to point out that although Windows has been running on Intel for years.... if they had to change to powerpc... it would take them a lot of time to do so... apple did not create a whole new OS for the switch (which MS probably would have done)... they continued with the same OS and also made Universal Binaries..... That is innovation my friend...
SM,
Allow me to ask first, very respectfully, what yours is?
FJ
Steph,
I am sorry to hear I embarrassed you, far from me the thought of doing anything of the sort. Why, however, post a comment if such was the shame? Clicking the red button at the top of your browser window provides much faster and longer-lasting relief.
FJ
Do not forget that Vista is not released for the normal public this year, and the Zune I do not even talk about, hitchhiking the new way Apple has proved the world to enjoy digital music.
Like other posters mention, the chip transition was an enormous achivement. Next year you will be rewarded with the real new inovations. Apple is going to redefine the way we use video also.
Yes, I am a big Apple Fan boy and proud of it.
Robin Bollen
Vista isn't a copy of OS X- it is far from it.
Just because Vista is late doesn't mean its a disaster.
I only agree with the Zune being a disaster.
Tek-Guru
I am still impressed with the Intel transition. Although there have been reports of Apple porting OS X to intel, long before they even announced it, it went off without a hitch! I have both PPC, and Intel Mac's, and you cannot tell the difference within OS X. Remember that famous slide Steve showed of Tiger running on PPC, and then Intel (The slide was the same) ?
I cannot imagine what went into that code, and to have it work flawlessly for the most part is huge. Of course, they bet the company on it, and could not fail. If any other company tried something like this, could they pull it of, with almost no hiccups? Other than waiting for some apps to be "Intelicized", things run pretty damn good on an Intel Mac, and nice and fast as well.
I am sure that there was just a little bit of manpower spent on that project, as well as getting all the HW up to Intel, so now maybe Apple will start flying with lots of new innovation. With so much of the companies resources dedicated to the Intel switch, can you blame them from not making a huge innovating move?
Don't worry - it's coming!
- Bruce
Joel,
While we cannot know what Microsoft would actually do were it to change platforms, I agree the thought is rather scary. As far as the transition goes, Mac OS X is not the only OS to run on multiple platforms. An achievement, it certainly is. Innovation? I am not sure.
Universal binaries certainly are a very nice touch!
FJ
Bored. Ya me too. The intel transition is still a disappointment to me. The iPod upgrades are less than interesting and nothing interesting has really happend since the preview of Lepord, it's the only thing that has my interest. It's been a slow and boring year from my perspective.
On the other hand... if you look at the Mac world from the point of view of a Windows user, we look pretty shiny right now, since of course they aren't used to getting new innovative toys.
Bruce,
A very impressive feat indeed. I am certainly not blaming them on anything, at least not the technical side of Apple. My criticism exclusively concerns the Marketing side of things here, that I find tiring in the utmost.
We seem to agree on the transition and how great it is Apple was able to do it so smoothly!
FJ
Robin,
I am not quite sure the Zune is hitchhiking. Probably not more than a truckload of other obscure players. Certainly, the Zune in itself is not revolutionary as far as electronics are concerned but it is a new direction for Microsoft and, in that, a revolution in a sense.
Even though Vista has not yet been released for the "normal public", as you rightly point out, released it has been and I am eagerly awaiting the first reports.
Thanks for sharing your thoughts,
FJ
Nice article, FJ!
One important point regarding the Zune -- It was a matter of 8 months from the time the project was first started to the time the first release hit the shelves. *8 MONTHS*
Okay, so it hasn't been a huge success, but its not for technical reasons (The iPod has its nice points, and so does the Zune -- there's nothing technically wrong with Zune, its simply been on the shelves for all of five weeks, and because it hasn't taken over the market, apparently this means it was a disaster?
So what happens when they turn on the Wireless Internet capabilities (already built in; just haven't turned it on -- *yet*), and provide the ability to access stream content on demand from wherever they happen to have wireless internet access? Yes, there are dead spots, and yes, the existing hotspots are not exactly free -- but wireless access is definitely becoming more and more ubiquitous, and if there is company on this planet in which has the financially means to develop relationships with each of the primary wireless service providers, building access to these systems directly into the monthly Zune Pass fee --
Then what?
Come on guys and gals -- Apple is a good company, yes. They make good products, yes. But they're far from being in the top market position for *ANYTHING* other than portable media players, and while it will take time and effort to take a bite out of that market share, lets not forget the fact that the growth potential of this market is GIGANTIC -- There are close to a billion PC's in use worldwide. How many iPod's? ~60 million from what I can gather, though this may be +/- a few million on either side (can't seem to find a definitive answer, but there were 42 million sold as of this last January (http://www.macworld.com/news/2006/01/10/livekeynote/index.php) so that is my best guesstimate) so while the Zune has a LONG WAY TO GO, the market is *WIDE* open.
Add to this the fact that MSFT has a TON more leverage when it comes to inking deals with content and service providers than does Apple. Yes, Jobs sits at the top of Disney shareholders, but Disney is only one of MANY content providers, and in many ways this could hurt rather than help -- Why would the other media producers want to sign deals with someone in whom, in many respects, can easily be seen as the competition?
Three final points --
- The XBox entered a VERY SIMILAR marketplace when they took on Sony and PS2 (meaning, Sony, for all intents and purposes, owned the gaming market in the same way Apple owns the mobile media player market), and it seems pretty obvious to me that XBox has pretty much taken over the top spot.
- Zune is headed by J Allard -- J Allard is responsible for putting XBox in the Pole Position. While there are never any guarantees, with a proven track record of beating someone out of the top spot in the *hardware media* market, you have to at least allow for the fact that its possible it could happen again.
- Whether anybody believes that *MONEY MATTERS*, it really does, and when it comes to who has more disposable cash on hand, hands down, MSFT wins.
That's not to suggest I believe Apple and iPod are not all that and a bag of chips. Apple is a good company, and iPod a good product.
But the race is only getting started. Instead of taking a snapshot of the market after 5 weeks and making a determination as to what this means if you were to forecast out 5 years, lets see where things are at in 6 months, 1 year, and 18 months, and then take things from there. If historical precedence means anything to anyone (and it should!) my guess is that things will begin to look a whole lot different than they do right at this moment in time.
Guess time will tell...
And with all this -- FJ -- This really was a fantastic post -- *VERY* refreshing to see a Mac guy taking just such a stance. Thanks!
Hmmm. Has it occurred to anyone that perhaps Apple hasn't released anything revolutionary *because* there's currently no competition? That perhaps they're saving their ammo for when they really need it, when their competition releases something worthy of competing with? Apple seems poised to offer some breakthrough products in the next year. But I have to echo the sentiment of the previous poster: are Mac users really so spoiled that they need a neverending stream of breakthrough products to maintain interest?
Personally, I think Apple's product line can stand on its own right now, without an ongoing stream of new announcements. My mac is a tool, and it helps me get my job done, and that's enough for me. Then again, I don't write about technology for a living, I just use it, so I guess I don't need a cascade of new products all the time.
David,
Thanks for your kind words and for sharing your thoughts. You raise some excellent points!
FJ
Dogzilla,
What you suggest is most interesting and indeed in the realm of possibilities. You will notice that my post is about the dichotomy between facts and marketing, not at all about whether or not Apple did innovate or whether the lack of any revolutionary machine this year means the company is doomed.
Cheers,
FJ
Using the definition of "innovation" on my Mac, Apple has yet to be innovative. They're exactly like Microsoft. We can talk about refining GUIs but we can't leave Gnome or KDE out in the cold. If anything, those projects did more than Apple can imagine. Why does it make sense to go under Safari or Mail to set my default browser or e-mail apps? Why do I have to hack a plist just so I can see a .htaccess file without dulling my desktop? So far, Windows has Mac beat in that arena. Let's talk about MP3s, with the Zune (btw, I own a black Video iPod) people have more than iTunes' catalogue to choose from for their listening pleasure. Let's talk about copying...Intel platform - Windows. Sold in various stores - Windows (I just saw Macs in my local Best Buy. Now I don't have to drive 60+ miles to buy from an Apple store). Games - Windows. If Apple didn't allow the iPods to interface with Windows computers or allow Windows to run on the Intel-based Macs then they wouldn't be gaining the momentum they currently have. For what it's worth, I like my Macs because Apple is so tight fisted with their technology that everything works out of the box. I like my Windows computers because of the choices I have. I like my Linux computers because of the overall control that I have. What I don't like about my Macs is I'm essentially on a UNIX yet I don't have the control I would on a UNIX machine. What I don't like about my Windows systems is MS goes overboard to be everything to everybody thus leaving themselves open for more updates than other systems. What I don't like about Linux is configure and make gets a little old after the first couple applications.
Tayker,
Some very interesting points, thanks for sharing!
FJ
"Could we stop laughing at Microsoft?"
No. They're too funny. And when you put yourself out there and then jump into every single aspect of computing (a late jump I might add) you end up looking like the person always coming in second place. Microsoft used to always be first. What happened? Who cares? Just point and laugh...maybe they'll get the hint and be motivated to NOT be the butt of every joke.
I never laughed at Microsoft, cause if Microsoft had not launched it's first Window and so on for PCs, we would'nt actually be millions surfing on the WWW ! As for those treating Microsoft as bully, they should remember that by all means the said company by it's achievements also created a lot of jobs around de planet. As for Apple, it made well at first but the cost for their machines could'nt be afforded by everyone. Just thing about it before laughing ! ;-)
Hbtrand,
You do raise some very interesting points! Thanks for sharing!
FJ
The answer is an emphatic "No"!
They are a constant source for humour. Just listen to Balmer, Allchin or Gates.
Good article. I'm so bored with all the Microsoft bashing, as I equally am with the recent Apple bashing. It's such childish behaviour.
why not bully microsoft? this is the world of business. Mac and Microsoft are competing. This is how it goes; make the other company look bad so that you sell better. It's just like in nature, the strongest animal eats the one below it. and let's face it, Microsoft just kind've sucks.
Interesting comments.. :D
Interesting comments.. :D